Ep. 2562 From Samples to Scores: How Wine Reviews Work with Alder Yarrow of Vinography.com | Masterclass US Wine Market

Welcome to Episode 2562 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Alder Yarrow, creator of the award-winning Vinography blog, to uncover how the wine review process works. Key Takeaways: How the wine review process works and the details producers often overlook. What critics value in communication with producers. What resonates with American consumers and gives producers a strategic advantage. More about the guest: Alder Yarrow is a pioneering wine writer and one of the original voices of wine blogging. He launched Vinography on 15 January 2004 and continues to publish regularly on the site, which San Francisco Magazine famously described as making him “The Wine World’s Brightest Cyberstar.” Since 2011, Alder has been a columnist and wine critic for jancisrobinson.com, where he focuses on American wines and the U.S. wine scene. His work has received numerous honors, including awards from the Louis Roederer International Wine Writers Awards, and in 2013 he was inducted into the Wine Media Guild of New York’s Wine Writers Hall of Fame, an honor shared by only 24 living wine writers. Alder is the author of The Essence of Wine, an award-winning coffee table book exploring the aromas and flavors of wine through photography and essays. He is also a contributor to the 5th edition of the Oxford Companion to Wine and the forthcoming 9th edition of the World Atlas of Wine. Beyond writing, he is the creator and product manager of the Old Vine Registry, a public, crowd-sourced global database dedicated to preserving old-vine vineyards. Connect: Website: https://www.vinography.com/ LinkedIn: https://www.instagram.com/vinography/ Instagram: https://www.instagram.com/vinography/ More about the host: With a career of nearly two decades in the wine industry, Barbara Fitzgerald specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram: https://www.instagram.com/barbarajeanfitz/ LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/ Website: https://www.aprilacreative.com/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!