Ep. 2564 Understanding the Albanian market with Erjola Braha - CEO of Alehandro Group | On the Road with Stevie Kim

Welcome to Episode 2564 of the Italian Wine Podcast and this On The Road Special Edition: Getting to know Albania with one of its most successful female entrepreneurs. In this episode of the Italian Wine Podcast, Stevie Kim is in conversation with Erjola Braha, the founder and CEO of the Alehandro Group, one of Albania's most successful importing and distributing companies. With over 25 years of experience, the Alehandro Group represents over 70 Italian producers in Albania. In this intimate conversation from the cellar of Château Braha, Erjola tells the story behind her business, describes the scope of the Albanian market, and shares strategies for cracking this young and emerging market. Erjola also explains the close links between Albania and Italy, not least in relation to cuisine, and shares some of her favourite Albanese dishes. This conversation took place in November 2025 against the backdrop of the historic Vinitaly Preview in Tirana, a special event celebrating the deep bond between Italy and Albania, a partnership founded on culture, taste, and shared passion. More about the guest: Erjola Braha is the founder and CEO of the Alehandro Group, one of Albania’s most successful wine importers and distributors. The Alehandro Group was established in 2001 as the first company in Albania dedicated exclusively to wine distribution, beginning with a series of partnerships in the heart of the Veneto region, expanding to other renowned wine-producing areas such as Tuscany, Piedmont, and beyond. In 2024, the Alehandro Group established the Alehandro Academy to nurture new generations of sommeliers and wine experts. Connect: Website: https://alehandrogroup.al/en/ More about the host Stevie Kim: Stevie Kim is an Italian wine marketing & communication expert, bandpositioning specialist, and public speaker based in Verona, Italy. As Managing Partner at Vinitaly, she leads key initiatives, including OperaWine, Vinitaly International Academy, wine2wine Business Forum, and 5StarWines. A passionate Italian Wine Evangelist, she harnesses social media and education to promote Italian wine on a global scale. The Italian Wine Podcast is part of Mamma Jumbo Shrimp, a brand Stevie launched in 2020 to make wine more accessible through books, maps, videos, and the Italian Wine Travel with Stevie YouTube series. Stevie often joins Professor Scienza in his shows to lend a hand keeping our Professor in check! You can also find her taking a hit for the team when she goes “On the Road”, all over the Italian countryside, visiting wineries and interviewing producers, enjoying their best food and wine – all in the name of bringing us great Pods! Connect: Instagram: https://www.instagram.com/steviekim222/ Website: https://www.vinitaly.com/eventi/operawine/stevie-kim/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!