3538: How Storyblok Sees Content Strategy Changing in an AI First Internet

Is your website still the front door to your business, or has AI already quietly changed where customers first meet your brand?

In this episode of the Tech Talks Daily Podcast, I sit down with Dominik Angerer, Co-founder and CEO of Storyblok, to unpack how content, search, and discovery are shifting in an AI-first world. As search behavior moves away from blue links toward direct answers inside tools like ChatGPT and Google summaries, Dominik explains why many businesses are seeing traffic decline even while signups and conversions continue to grow.

We explore how AI is reshaping the role of content management systems, from automation and orchestration to personalization at scale. Dominik shares why consistency now matters more than volume, how outdated content can actively harm brand visibility inside AI answers, and why the technical foundations built for SEO still play a major role as generative search takes hold. This conversation also dives into headless CMS architecture, why separating content from presentation has become even more valuable, and how structured, well maintained content gives AI systems something reliable to work with.

Dominik also introduces the idea of joyful content, a belief that better tools lead to better work and ultimately better experiences for audiences. From AI-powered support workflows to personalized retail and loyalty experiences, he shares real examples of how forward-looking teams are already using content as an active system rather than a static archive. As businesses look toward 2026 and rethink how they show up across websites, apps, agents, and answer engines, this episode offers a grounded look at what needs to change and where to start.

As AI becomes the place people go for answers rather than search results, how are you rethinking your content strategy, and what will you do differently after hearing this conversation?

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