Why Motherhood Means More: Nurturing A Legacy Of Love w/ Deanne Stidham

You can build a business, raise a family, and survive the teenage years… sometimes all at once. In this episode of Glow Up and Grow Up, we sit down with DeAnne Stidham - founder of LuLaRoe, mom of 14, grandmother, and a woman who has lived nearly every version of motherhood: biological mom, adoptive mom, stepmom, and mentor to thousands of women.

This conversation isn’t just about entrepreneurship - it’s about motherhood, identity, leadership, and resilience. DeAnne shares what it was really like to grow a massive business while keeping her family at the center, including powerful stories about adoption (including welcoming children from Romania), navigating blended family dynamics, and guiding kids through the teenage years with more grace than control.

We also talk about the realities of parenting at scale: discipline, values, marriage and partnership, financial pressure, and the emotional strength it takes to keep showing up - for your kids, your marriage, and yourself - in every season.

In this episode, we cover:

• DeAnne Stidham’s story and the woman behind LuLaRoe

• Motherhood at every stage: babies, teenagers, and adulthood

• Adoption, blended family life, and expanding love

• Raising teens: guidance, boundaries, and trust

• Building a business while prioritizing family

• Leading women with authenticity and heart

• Identity, resilience, and becoming “her” through motherhood

Note: This episode is not sponsored, and LuLaRoe did not provide financial input for this conversation.

About Our Guest

DeAnne Stidham is an innovative and passionate entrepreneur and champion of women. While her most cherished roles are that of wife, mother, and grandmother, family values are woven into every fiber of her personal and professional tapestry.

Her dedication to family is both what grounds her and inspires her to soar to new heights. Drawing from her own experience, raising children and desiring to make her contribution to the world, DeAnne leaned into her love and expertise for fashion and pushed beyond what was believed to be possible. From humble beginnings, selling children's holiday dresses at intimate pop-up parties with friends and family twice a year, DeAnne eventually stitched her first adult women’s maxi skirt.

Through her love of connecting women, passion to serve women of all sizes, and dedication to hard work, the demand for her designs multiplied beyond what anyone could have predicted.

Today, DeAnne’s clothing label now has over 300 styles with thousands of retailers throughout the United States. Seeding thousands of small businesses, DeAnne remains committed to imparting the value of the entrepreneurial mindset to women all over the world, promoting purpose and gratitude.

IG: https://www.instagram.com/deannelularoe