Snapchat's Memories Shakeup: Paid Storage, WooCommerce Deal, and AR Glasses Buzz

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Snapchat has been making waves this week with a major policy shift that's got users talking. CBS Chicago reported that the social media giant is ending its free unlimited storage for Memories, introducing paid storage plans for users with more than 5 gigabytes of saved content. According to Afrotech, this change affects users who have accumulated substantial Memories since the feature launched in 2016, with over one trillion memories saved across the platform.

The timing couldn't be more interesting as Snapchat's stock surged over 6 percent on Thursday, October 2nd. StocksToTrade revealed that CEO Evan Spiegel announced a strategic pivot toward startup squads while highlighting Snapchat Plus's impressive 700 million dollar annual recurring revenue milestone. The stock jump also coincided with buzz around their upcoming augmented reality glasses, Snap OS 2.0, expected to debut in 2026 with features like travel mode.

But it's not all good news for the company. ZLK reported that a federal securities fraud class action lawsuit has been filed against Snap Inc covering a period from April 29th through August 5th, 2025, adding some legal drama to their recent developments.

On the business front, MediaPost announced that Snapchat launched an in-app integration with WooCommerce, allowing businesses using the popular e-commerce platform to tap into Snapchat Ads more seamlessly. This partnership is part of Spiegel's strategy to reaccelerate advertising growth by targeting small and medium-sized businesses, with the company already bringing in over 2,000 new activations this year.

The storage fee announcement has created a mixed reaction among Snapchat's 900 million monthly active users. Users have a 12-month grace period to decide whether to upgrade to paid plans ranging from 100GB to a massive 5TB option, or download their memories for free. Snapchat acknowledged in their blog post that transitioning from free to paid service is never easy, but they believe the value justifies the cost.

These developments paint a picture of a company simultaneously expanding its business capabilities while potentially alienating users with new fees, all while facing legal challenges and riding high stock performance.

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