Ep. 3 How SKIMS Built a Billion Dollar Brand by Creating a Category
Ghetto CEO30 Jan

Ep. 3 How SKIMS Built a Billion Dollar Brand by Creating a Category

What if your brand isn’t struggling because of your product — but because of your positioning?

In this solo episode of the Ghetto CEO Podcast, Monrae breaks down how SKIMS didn’t just sell shapewear — they created an entirely new category and turned stretch fabric into a billion-dollar brand.

Before SKIMS, shapewear was stiff, outdated, and designed to hide women’s bodies. But Kim Kardashian rebranded the industry by shifting the language from “compression” to “solutions,” focusing on comfort, confidence, inclusivity, and everyday wearability.

This episode breaks down:

  • Why the best brands sell transformations, not products
  • How language and naming alone can change perception and conversion
  • Why category creation beats competing in crowded markets
  • How SKIMS balanced luxury branding with accessible pricing
  • How entrepreneurs can rename and reposition their offers for immediate clarity and demand

If you’re tired of selling “another course,” “another program,” or “another offer,” this episode will change how you think about branding forever.



Advertising Inquiries: https://redcircle.com/brands

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Ep. 9 The Career Trap of Over performing and Undervaluing Yourself

Ep. 9 The Career Trap of Over performing and Undervaluing Yourself

This conversation dives into the importance of showing up with authenticity, especially when navigating professional spaces. It explores how to be yourself without fearing judgment, fostering both per...

13 Mars 23min

Ep. 8 Why Freedom Without Structure Is Keeping You Stuck as a CEO

Ep. 8 Why Freedom Without Structure Is Keeping You Stuck as a CEO

In this episode, we break down how freedom in your own business can quickly turn into burnout when time is unmanaged and boundaries are loose. Just because you work for yourself does not mean structur...

6 Mars 25min

Ep. 7 The blueprint you can steal that made Fenty beauty $1,000,000

Ep. 7 The blueprint you can steal that made Fenty beauty $1,000,000

We're back with another episode, and this time we're breaking down how Rihanna, with her Fenty Beauty brand, became a blueprint for disrupt a market strategy. This isn't just about Fenty Beauty market...

27 Feb 3min

Ep. 6 This Is Why Being Busy Is Blocking Your Vision

Ep. 6 This Is Why Being Busy Is Blocking Your Vision

In this powerful podcast episode, we dive deep into the importance of pacing and patience on your journey. We discuss how rushing through life's stages without developing necessary skills can hinder y...

20 Feb 28min

Ep. 5 Soft Life CEO: Jammyra Weekly on Imposter Syndrome, Faith, and Trusting God in Your Next Season

Ep. 5 Soft Life CEO: Jammyra Weekly on Imposter Syndrome, Faith, and Trusting God in Your Next Season

In this episode of the Ghetto CEO Podcast, Monrae sits down with Jammyra Weekly, CEO of Prestige Media Co., to talk about what it really looks like to keep showing up when life is heavy, business is d...

13 Feb 24min

Ep 4. How to Pivot with Faith After Losing Everything as a CEO

Ep 4. How to Pivot with Faith After Losing Everything as a CEO

In this episode of the Ghetto CEO Podcast, Monrae sits down with Jacqueline “Jaque M,” the ultimate pivot queen and proof that purpose is often hidden inside disruption. From losing a six-figure corpo...

6 Feb 26min

Ep. 2 Why CEOs Get No Sympathy (And What It Costs Women in Business)

Ep. 2 Why CEOs Get No Sympathy (And What It Costs Women in Business)

What happens when your business explodes… but your body starts sounding the alarm?In this episode of the Ghetto CEO Podcast, Monrae sits down with Shaquana “Ms. Business” Brooks — CPA, CEO of Brooks A...

23 Jan 29min

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