Real-world examples of cognitive biases
Nudge2 Feb

Real-world examples of cognitive biases

Most of us are completely oblivious to the cognitive biases that dictate how we live our lives. Today, with Tom Bowden-Green and Luan Wise, we cover seven cognitive biases that all of us fall for. --- Tom and Luan’s book: https://amzn.to/49aZnh3 Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults See Agent Spark in action at ⁠gwi.com/spark⁠ Join 10,428 readers of my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: Chambers, J. R. (2008). Explaining false uniqueness: Why we are both better and worse than others. Social and Personality Psychology Compass, 2(2), 878–894. Dunning, D. (2011). The Dunning–Kruger effect: On being ignorant of one’s own ignorance. In Advances in experimental social psychology (Vol. 44, pp. 247–296). Academic Press. Einhorn, H. J., & Hogarth, R. M. (1978). Confidence in judgment: Persistence of the illusion of validity. Psychological Review, 85(5), 395–416. Helmreich, R., Aronson, E., & LeFan, J. (1970). To err is humanizing sometimes: Effects of self-esteem, competence, and a pratfall on interpersonal attraction. Journal of Personality and Social Psychology, 16(2), 259–264. Koskie, M. M., & Locander, W. B. (2023). Cool brands and hot attachments: Their effect on consumers’ willingness to pay more. European Journal of Marketing, 57(4), 905–929. Pronin, E., Lin, D. Y., & Ross, L. (2002). The bias blind spot: Perceptions of bias in self versus others. Personality and Social Psychology Bulletin, 28(3), 369–381. Van Hoorens, V. (1993). Self-enhancement and superiority biases in social comparison. European Review of Social Psychology, 4, 113–139. White, G. L., Fishbein, M., & Rutstein, R. C. (1981). Passionate love and the misattribution of arousal. Journal of Personality and Social Psychology, 41(1), 56–62.

Avsnitt(281)

“These two words increased sales by 18%.” Robert Cialdini

“These two words increased sales by 18%.” Robert Cialdini

16 years ago a chain of Chinese restaurants wanted to increase sales without changing the price.  They didn’t change the product.  The service.  The chef.  The food.  Instead, they changed two wo...

23 Feb 24min

When you can’t stop seeing the thing you’ve just discovered

When you can’t stop seeing the thing you’ve just discovered

I watched Home Alone and suddenly started hearing the theme tune everywhere.  I thought I was going insane.  But Tom Bowden-Green and Luan Wise explained that I actually fell for a fairly well-known...

16 Feb 26min

The Psych-Trick Behind One of the Decade’s Fastest Growing Orgs

The Psych-Trick Behind One of the Decade’s Fastest Growing Orgs

HelloFresh is one of the fastest-growing companies of the past 20 years.  And it’s down to one, relatively simple behavioural science tactic.  --- Subscribe to the Nudge Vaults: https://www.nudgepo...

9 Feb 26min

“This common pricing strategy is completely wrong!” Robert Cialdini

“This common pricing strategy is completely wrong!” Robert Cialdini

“Say you’ve calculated your price and it comes out at £120,121.  Most would round it down to £120,000.  That’s completely wrong.”  That’s what Robert Cialdini told me on the latest episode of Nudge...

26 Jan 27min

Robert Cialdini: “This study on 6,700 websites proved my principle!”

Robert Cialdini: “This study on 6,700 websites proved my principle!”

This study analysed 6,700 websites in an unprecedented A/B test.  The results proved something that Dr Robert Cialdini had been preaching for years.  Today, on Nudge, Robert Cialdini joins me again,...

19 Jan 26min

The Secret Behind KFC’s Success

The Secret Behind KFC’s Success

KFC keeps its recipe secret.  It’s stored in a vault in an unknown location.  Only two KFC executives know the ingredients.  Neither are allowed to fly on the same plane.  But this secrecy is illo...

12 Jan 23min

Why is it so hard to say no?

Why is it so hard to say no?

In 1963, the Milgram experiments revealed something unsettling.  Most people kept administering what they believed were painful electric shocks, not because they wanted to, but because they couldn’t ...

5 Jan 30min

Populärt inom Business & ekonomi

badfluence
framgangspodden
rss-jossan-nina
varvet
uppgang-och-fall
rss-borsens-finest
rss-svart-marknad
avanzapodden
fill-or-kill
bathina-en-podcast
dynastin
rss-inga-dumma-fragor-om-pengar
svd-tech-brief
lastbilspodden
borsmorgon
rss-kort-lang-analyspodden-fran-di
rss-dagen-med-di
rss-den-nya-ekonomin
24fragor
market-makers