448: Create a Brand People Can Trust with Brian Littlefield of JOCKO FUEL

448: Create a Brand People Can Trust with Brian Littlefield of JOCKO FUEL

Brian Littlefield is the co-founder and chief product officer of JOCKO FUEL, which creates nutritional supplements and beverages in partnership with retired Navy SEAL Jocko Willink. Littlefield and his business partner first met Jocko through their business, Origin US, which was planning to launch a line of health supplements. Jocko wanted in. Learn how Littlefield led the product development process and created a standout supplement business around Willink’s powerful personal brand. Listen to Nathan and Brian discuss: How obesity changed his life His first impressions of Jocko Willink How to make business partnerships work Building a business around a personal brand Dealing with the crazy growth of Jacko Fuel How to advertise health supplements Why you shouldn’t put value in follower count Why he embraced the “mad scientist” label Skills from jiu-jitsu that translates to business How to develop a strong mentality And much more product development advice…  This episode is powered by 99designs by Vista, a global creative platform that makes it easy for you to work with professional freelance designers from around the world. Together with 99designs, we’re offering you a $30 discount on your first design contest. Head to 99designs.com/foundr to learn more or get started on your project today. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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644: This FBI Negotiation Trick Gets People to Say YES (By Saying NO) | Chris Voss

644: This FBI Negotiation Trick Gets People to Say YES (By Saying NO) | Chris Voss

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643: (Solo) Why Profitable Businesses Still Fail (And How to Avoid It)

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Most founders think if their company is profitable on paper, they're safe. But here's the truth I learned the hard way: businesses don't fail because they're unprofitable. They fail because they run o...

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642: I Quit My 15 Year Career To Build a Jewelry Business — and Hit $400,000 in My First Year

642: I Quit My 15 Year Career To Build a Jewelry Business — and Hit $400,000 in My First Year

Rosie Collins had a Christmas epiphany about baby shower gifts—every present focused on the baby, never the mom. That single observation turned into Deja Marc, a multimillion-dollar personalized jewel...

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641: How Konnie Built A $60K/Month Swimwear Brand In 18 Months — Without Quitting Her Day Job

641: How Konnie Built A $60K/Month Swimwear Brand In 18 Months — Without Quitting Her Day Job

Most people spot a gap in the market and do nothing — Konnie Tsimiklis spotted one, had zero fashion experience, and built a brand around it anyway. A management consultant by trade, Konnie spent dec...

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640: (Solo) Why Community Beats Followers in 2026

640: (Solo) Why Community Beats Followers in 2026

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639: From $60K in Debt to ICONIC $100M Fashion Label | Rebecca Minkoff

639: From $60K in Debt to ICONIC $100M Fashion Label | Rebecca Minkoff

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TRAILER: Little Empires — A Foundr Original Series

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You've heard from the best in the business — Mark Cuban, Alex Hormozi, Emma Grede. Their stories are incredible. But sometimes, you need to hear from someone who's exactly where you are right now. ...

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638: (Solo) How I'd Launch an Ecom Brand in 2026 with $10K and Zero Followers

638: (Solo) How I'd Launch an Ecom Brand in 2026 with $10K and Zero Followers

If you're just getting started with e-commerce and you're wondering how to actually scale with limited cash and no audience, this episode is for you. I get asked this all the time: "Nathan, how do I g...

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