Leaders in Customer Loyalty: Brand Story | From Sticker Cards to Smart Rewards: Hot Head Burritos Evolves Loyalty

Leaders in Customer Loyalty: Brand Story | From Sticker Cards to Smart Rewards: Hot Head Burritos Evolves Loyalty

Send a text Nearly two decades after first firing up the grill, Hot Head Burritos, with its fiery mascot Leroy leading the charge, has grown from a Dayton favorite into a fast-casual brand with serious regional momentum. Known for bold flavors and an increasingly sophisticated digital loyalty strategy, the chain now spans 86 locations across nine states and continues finding new ways to connect with guests, from the counter to the app and everywhere in between. Peter Wiley has had a fro...

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Leaders in Customer Loyalty: Supplier Voices | Inside Valuedynamx’s Perspective on the Forces Redefining Loyalty in 2026

Leaders in Customer Loyalty: Supplier Voices | Inside Valuedynamx’s Perspective on the Forces Redefining Loyalty in 2026

Send a text As loyalty programs move into 2026, brands are confronting a fundamental shift: loyalty is no longer sustained by accumulation alone. Points, miles, and introductory bonuses still matter, ...

24 Feb 19min

#509: Leaders in Customer Loyalty: Brand Stories | Listening Before Leading: Friendly’s New Approach to Customer Loyalty

#509: Leaders in Customer Loyalty: Brand Stories | Listening Before Leading: Friendly’s New Approach to Customer Loyalty

Send a text Few restaurant brands carry the emotional weight of Friendly’s. Founded in 1935 during the Great Depression, the brand was built on a simple but enduring belief: even in hard times, people...

19 Feb 20min

#508: Leaders in Customer Loyalty: Brand Stories | Inside Jollibee’s Digital-First Loyalty Strategy Driving Rapid Expansion

#508: Leaders in Customer Loyalty: Brand Stories | Inside Jollibee’s Digital-First Loyalty Strategy Driving Rapid Expansion

Send a text In the latest edition of Leaders in Customer Loyalty: Brand Stories, Loyalty360 spoke with Rachel Masocol, Director of Digital Marketing and Ecommerce for Jollibee Group, North America, ab...

12 Feb 15min

#507: Leaders in Customer Loyalty: Supplier Voices | Travel Loyalty Enters Its ‘Choose Your Own Adventure’ Era

#507: Leaders in Customer Loyalty: Supplier Voices | Travel Loyalty Enters Its ‘Choose Your Own Adventure’ Era

Send a text As loyalty programs look toward 2026, few categories are under more pressure to evolve than travel. Shifting consumer expectations, accelerating AI adoption, and rising demands for immedia...

10 Feb 31min

#506: Leaders in Customer Loyalty: Brand Stories | How Simon Is Redefining Loyalty in Shopping Centers

#506: Leaders in Customer Loyalty: Brand Stories | How Simon Is Redefining Loyalty in Shopping Centers

Send a text Customer loyalty has become a cornerstone of modern brand strategy, but for shopping center owners, it has never been a simple equation. Without control of the point of sale and with thous...

5 Feb 42min

#505: Leaders in Customer Loyalty: Brand Stories | Hilton Builds Loyalty Through Flexibility, Recognition, and Human-Centered Travel

#505: Leaders in Customer Loyalty: Brand Stories | Hilton Builds Loyalty Through Flexibility, Recognition, and Human-Centered Travel

Send a text For more than a century, Hilton has been shaping how people experience hospitality. Today, the company spans 26 brands, 9,000 properties, and 141 countries and territories, yet its loyalty...

29 Jan 33min

#504: Leaders in Customer Loyalty: Supplier Voices | How Phaedon Sees Loyalty Evolving from Programs to Personal Systems in 2026

#504: Leaders in Customer Loyalty: Supplier Voices | How Phaedon Sees Loyalty Evolving from Programs to Personal Systems in 2026

Send a text As loyalty leaders look toward 2026, the conversation is shifting away from feature sets and toward fundamentals: trust, relevance, and human connection. While artificial intelligence is a...

27 Jan 36min

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