404 Script Not Found: Field Marketing

404 Script Not Found: Field Marketing

Ian’s out, Carina’s in (for a week) — and somehow 404 is both nicer and more organized? In this week’s episode, Kat is joined by her best friend in marketing, Carina Barreto for a very real and relatable deep dive into life in field marketing. From partner strategy and demand gen to why events are way more than just catering and a PowerPoint, the two unpack what actually makes a customer say “yes” — and why experiential marketing is the way. They also get into the unspoken truth of the role: sales is your best friend (like, 80% of your calendar kind of best friend), the art of saying yes before you earn the right to say no, and how building internal advocates can make or break your success. Along the way, expect tangents on MBA survival, women-focused executive events, and the eternal question of what sounds better than just staying home? No Ian this week, but don’t worry — Kat and Carina still manage to get their jokes in just like he's there. If you like the show, give us a click to keep the funding coming: id.cisco.com/app/ciscoid_aemcloudprodsaml_1/exk14lk1xf6SKDANc5d7/sso/saml

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S7 E3: Talking security innovations in the age of AI, the intersection of creativity and tech, and more with Tom Gillis

S7 E3: Talking security innovations in the age of AI, the intersection of creativity and tech, and more with Tom Gillis

AB sits down with Tom Gillis, Cisco’s SVP and GM, Infrastructure & Security Group, to explore the crucial role security plays in the ever-changing AI landscape.

20 Mars 19min

404 Script Not Found: The Car Crash

404 Script Not Found: The Car Crash

Ian and Kat are back with a "yin and yang" week of personal chaos and professional growth. Kat recounts the harrowing story of her recent hit-and-run—including a very embarrassing realization about he...

19 Mars 16min

SHIFT HAPPENS-EP 29: The Architecture of Partner Value w/Brian Overmeyer

SHIFT HAPPENS-EP 29: The Architecture of Partner Value w/Brian Overmeyer

What does it really take to redesign one of the most influential partner programs in the tech industry? In this episode of Shift Happens, Jeff Edwards sits down with Brian Overmeyer, Director of Part...

17 Mars 49min

Beyond the Fiber - Tech Talk on X-Haul with Waris Sagheer 02182026

Beyond the Fiber - Tech Talk on X-Haul with Waris Sagheer 02182026

Unified Networking Architecture: Find out how X-Haul consolidates fronthaul, midhaul, and backhaul into a single, software-defined transport platform, and enables seamless 5G deployment across diverse...

12 Mars 42min

Inside Distributed Monitoring Infrastructures in Network Management

Inside Distributed Monitoring Infrastructures in Network Management

Visibility from diverse networks can help uncover blind spots to detect regional issues and invisible failures impacting end users. In this episode, you’ll hear first-hand insights on the operational ...

12 Mars 28min

404 Script Not Found: Spring Cleaning

404 Script Not Found: Spring Cleaning

Happy spring cleaning time! We're cleaning house with this episode. Enjoy some behind-the-scenes recordings from 404 over the last few months! If you haven’t already, and you want to keep these BTS ...

12 Mars 10min

SHIFT HAPPENS EP.28: Talking Shift: Who are you without the title?

SHIFT HAPPENS EP.28: Talking Shift: Who are you without the title?

Jeff Edwards sits down with Rebecca Leach—former Cisco and AppDynamics leader turned executive coach and founder of Growth Road, an executive coaching practice focused on helping leaders navigate chan...

10 Mars 45min

S7 E2: Talking the role of partnerships in the AI era, the Cisco 360 Partner Program, and how tech alliances drive business success, with Tim Coogan

S7 E2: Talking the role of partnerships in the AI era, the Cisco 360 Partner Program, and how tech alliances drive business success, with Tim Coogan

AB sits down with Tim Coogan, Cisco’s SVP, Global Partner Sales, for a fun chat about the important role partners play to drive positive business outcomes. From partnering in the AI era to the link be...

5 Mars 13min

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