How to Win on Relevance in a Modern Market

How to Win on Relevance in a Modern Market

In this episode, I talk about the massive shift from traditional social media to "interest media" and what it means for your marketing strategy in 2026. I encourage you to stop relying on fake reports and start focusing on actualized reach through organic social creative. I also discuss the power of LinkedIn for B2B and why you need to stop wasting working media dollars on creative that hasn't been proven.


You’ll learn about:

  • The transition from Social Media to Interest Media
  • How to build and utilize a "Mid-Funnel" strategy
  • The role of a "Veditor" in modern marketing
  • Why LinkedIn is the best ad product for B2B
  • Preparing for the GEO and AEO revolution

Avsnitt(3453)

The Death of Social Media and the Rise of Interest Media

The Death of Social Media and the Rise of Interest Media

In this episode, I break down the most critical shifts happening in modern marketing and share the core strategy I believe will define success for the next decade. I explain why traditional measuremen...

12 Mars 51min

How to Win in a Future with 100 Billion AI Influencers

How to Win in a Future with 100 Billion AI Influencers

In this keynote address to the NextGen community, I talk about the coming tidal wave of AI influencers and what you must do to survive and thrive. I encourage you to diversify your content across mult...

12 Mars 46min

The Future of Marketing: How to Leverage YouTube Shorts and AI

The Future of Marketing: How to Leverage YouTube Shorts and AI

In this keynote from Expo West, I share my current strategy for conquering the evolving media landscape, which has shifted from "social media" to "interest media" where content finds its audience. I e...

11 Mars 57min

2026 Marketing Playbook: From Organic Social to Live Shopping

2026 Marketing Playbook: From Organic Social to Live Shopping

In this episode of the GaryVee Audio Experience, I sit down with executives from a major CPG company to break down the biggest shifts happening in marketing right now. I talk about why cost-cutting is...

10 Mars 58min

How You Can Win the Attention Arbitrage Game in 2026

How You Can Win the Attention Arbitrage Game in 2026

In this episode, I give a fiery keynote to thousands of real estate agents, delivering my "Jersey tough love" on the massive shifts happening in their industry. I lay out a non-negotiable, daily conte...

9 Mars 1h 33min

9 Minutes to Remind You Why Gratitude Is the #1 Ingredient for Happiness

9 Minutes to Remind You Why Gratitude Is the #1 Ingredient for Happiness

In this episode of the GaryVee Audio Experience, I dive into the essential components of a truly happy and successful life: perspective, self-love, and a redefined sense of success. I break down why t...

6 Mars 8min

How to Future-Proof Your Business and Win with AI

How to Future-Proof Your Business and Win with AI

In this episode of the GaryVee Audio Experience, I talk about the two most critical actions you must take in 2026 to double your revenue: embracing AI and leveraging "unscalable" old-school practices....

5 Mars 46min

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