88. How I sold out a brand new offer with 56% waitlist conversion
One of the biggest mistakes I see business owners make is creating offers they want to sell — without having a real process for listening to what people already want. They don't have a Demand Validati...
15 Feb 27min
87. How I'm Marketing Differently on Instagram Going Into 2026
If Instagram stopped feeling fun, if your account stopped growing, or if you used to land clients from it but that has slowed drastically— this episode is your reset.In this episode, I’m sharing how I...
29 Dec 202536min
86. "You are the niche" vs "pick a profitable niche" -which is it?
“You are the niche.” “Pick a profitable niche.”These two messages get thrown around like absolute truths — but what if both are true and incomplete?In this episode, I unpack the real nuance between bu...
10 Dec 202536min
85. How to Know If Your Niche Is Too Narrow or Not Profitable
Choosing or refining your niche isn’t just a task for new business owners. Even 5+ years in, your niche may be the reason your visibility, revenue, or lead quality has plateaued.Especially with intere...
12 Nov 202530min
84. 4 Ways to Stop Letting Your Emotions Rule Your Sales
As someone who spent my whole adult life with my emotions being invalidated, I used to be so triggered by the idea that my emotions shouldn't impact my marketing.Until I realized that while emotions w...
15 Okt 202520min
83. Three Reasons Your Business Growth in 2025 Feels Harder Than It Used To (and What to Shift)
I recorded this as an Instagram Live and a podcast episode at the same time, so you’ll hear me talk to both audiences throughout — but that’s also what gives this episode its live energy. In this epis...
9 Okt 202528min
82. How Quiet Powerhouses Book Out with Authenticity w/ Betty Chan
What if you weren’t afraid of being fully booked—but of what it might cost you? That was a quiet concern Betty carried—and one so many First Gen entrepreneurs know too well. As a daughter of Chinese-B...
4 Okt 202546min
