Under Armour's Attack on Nike | Dropping the Ball | 2
It’s 2014 and Under Armour is getting increasingly aggressive as it takes on Nike, buying fitness apps and signing record-breaking endorsement deals. But they face a major setback when one of their bi...
25 Mars 45min
Under Armour's Attack on Nike | Sweat Equity | 1
It’s 1995 and college football player Kevin Plank is frustrated with the way the cotton t-shirt he wears under his pads gets drenched with sweat. He begins designing a t-shirt made from a different ki...
18 Mars 43min
Gatorade Sweats the Competition | Defending the Title | 3
As the 1990s come to a close, Gatorade has become an established powerhouse brand, thanks to a 25-year head start and the star power of their spokesperson Michael Jordan. But the millennium brings fre...
11 Mars 38min
Gatorade Sweats the Competition | Be Like Mike | 2
It’s the early 1970s, and Gatorade isn’t just the leader in sports hydration — it is sports hydration. No other competing brand comes close. But that dominance won’t last forever. Soon, Gatorade must ...
4 Mars 34min
Gatorade Sweats the Competition | Searching for a Solution | 1
It’s 1965 and at the University of Florida, a team of kidney scientists is working hard on an electrolyte beverage solution to prevent dehydration. It’s a hit with the school’s football team, the Flor...
25 Feb 43min
The Buy Now Pay Later Takeover | Fake Money | 3
In the 2010s, FinTech companies emerged offering a Buy Now, Pay Later service that made financing available, at a time when trust in big banks was low. But as dependence on these apps grows, consumers...
19 Feb 40min
The Buy Now Pay Later Takeover | Maxing Out | 2
Klarna’s popularity in the United States soars as the Covid-19 pandemic closes brick-and-mortar stores and online shopping surges. But Klarna also has a fresh wave of competitors. And as consumers fin...
18 Feb 40min
