Suitsupply: Fokke de Jong

Suitsupply: Fokke de Jong

When Fokke de Jong started selling suits out of his dorm room in Amsterdam in the late 90's, he wasn’t planning on becoming the next Tom Ford—he just wanted to supply luxury suits at an affordable price. But he was so successful that around 2000, Suitsupply went from his side hustle to his full-time gig. Fokke sourced the best fabrics and production in Italy, and grew the business by selling his wares online long before that was the norm. Suitsupply thrived on Fokke's unorthodox ideas, like when he opened his first physical shop by the side of a highway, or when he goaded competition into suing him over ads. By 2011, Suitsupply had grown beyond Holland, opening stores in cities like London, Milan, and New York. Today, they have over 150 locations worldwide.


This episode was produced by J.C. Howard, with music by Ramtin Arablouei

Edited by Casey Herman, with research help from Sam Paulson.


You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avsnitt(803)

Advice Line with Serial Entrepreneur Mark Cuban

Advice Line with Serial Entrepreneur Mark Cuban

Plus, Mark on his most challenging venture yet: revolutionizing the prescription drug market in America.First we meet Lucy from Washington DC, considering an opportunity to bring her upside-down peanu...

29 Jan 53min

Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon

Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon

A bright blue guitar covered in orange koi fish vanished from a museum display … and Swifties immediately knew what it meant.That distinctive guitar—the one Taylor Swift used to record Speak Now—had b...

26 Jan 1h 9min

Advice Line with Monica Nassif of Mrs. Meyers

Advice Line with Monica Nassif of Mrs. Meyers

Plus, how candor has been a more effective press strategy than talking points for (the literal) Mrs. Meyers.First we meet Allison in California, seeking marketing ideas for her novel wig designs which...

22 Jan 40min

Gymboree: Joan Barnes. How Building a Beloved Brand Nearly Destroyed Its Founder

Gymboree: Joan Barnes. How Building a Beloved Brand Nearly Destroyed Its Founder

Before Gymboree became a cultural icon in the 80s and 90s, it was just one lonely new mom trying to find connection. Joan Barnes started hosting weekly playgroups for parents… and demand exploded. Wha...

19 Jan 1h 20min

Advice Line with Neil Blumenthal of Warby Parker

Advice Line with Neil Blumenthal of Warby Parker

Warby Parker co-founder Neil Blumenthal joins Guy on the Advice Line, where they answer questions from three early-stage entrepreneurs. Plus, how AI integrations with glasses are helping us see the wo...

15 Jan 45min

La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)

La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)

When Todd Carmichael and J.P. Iberti met at a grunge concert in Seattle in the 1980s, they were an unlikely pair. But they shared a love for great coffee, and the two friends began to dream about open...

12 Jan 1h 8min

Advice Line with Jack Conte of Patreon (December 2024)

Advice Line with Jack Conte of Patreon (December 2024)

Patreon co-founder and CEO Jack Conte joins Guy on the Advice Line, where they answer questions from three early-stage founders about marketing and building community.First we meet Zac from Indiana, w...

8 Jan 53min

Dollar Shave Club: Michael Dubin, From Zero to a Billion Dollar Exit in Five Years (December 2018)

Dollar Shave Club: Michael Dubin, From Zero to a Billion Dollar Exit in Five Years (December 2018)

It started with a massive pile of razors sitting in a Rancho Cucomonga warehouse, and Michael Dubin’s chance meeting of the man who wanted to get rid of them.In 2010, Michael was working in marketing ...

5 Jan 52min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-jossan-nina
rss-borsens-finest
avanzapodden
uppgang-och-fall
svd-tech-brief
bathina-en-podcast
borsmorgon
rss-kort-lang-analyspodden-fran-di
fill-or-kill
loungepodden
lastbilspodden
dynastin
tabberaset
kapitalet-en-podd-om-ekonomi
affarsvarlden
rss-dagen-med-di
rikatillsammans-om-privatekonomi-rikedom-i-livet