405 | Content Market Business Goals with Ashley Segura

[00:06:13] How content consumption has changed in the last few years.

[00:08:15] This virtual atmosphere is going to be permanent, to a scale.

[00:09:36] Beginning content marketing research and building a repeatable model

[00:12:09] Look at the data first

[00:13:57] Watch what your competitors are doing

[00:17:36] Does our content marketing get skewed with topics that are trending too much?

[00:21:51] Establishing business goals in content marketing

[00:24:36] How do you measure trust?