434 | News from the EDGE | Week of 7.12.2021

In this week’s news roundup, Erin Sparks and Mordy Oberstein talk about Clubhouse’s partnership with TED, Google’s Pandu Nayak’s roadmap for MUM and a few important perspectives that Google’s John Mueller recently shared.

[00:04:10] Clubhouse partners with TED to bring more thought leadership to the platform
[00:09:04] The roadmap for MUM
[00:19:26] Why some sites rank for unusual keywords
[00:27:13] Sometimes SEO isn’t the answer