439 | Fractional, Personal Marketing and the Changes in Consumer Privacy with JD Prater and Joe Martinez

We’re joined by two experts in this interview! JD Prater and Joe Martinez join us to discuss relationship-marketing, client fears and the hot, hot topic of data collection. Marketing is changing fast, and it’s time we start to unpack what the heck is going on.

[00:07:00] What does JD and Joe see evolving in the digital marketing space, taking in consideration the year and a half we have been through with Covid.

[00:09:39] Innovation comes from constraint

[00:15:08] JD’s new gig at Osmos and Joe’s new move to run his own shop

[00:18:37] Do companies really get the new relationship-marketing strategies?

[00:21:52] Client fears on a non-mainstream platform

[00:23:36] When the light bulbs go off with a client and a tactic

[00:23:36] Any time you can specialize….

[00:26:48] The loss of targeting - privacy laws

[00:30:05] The data collection mindset for marketers

[00:34:48] Last stop: Google’s FLoC. What the FLoC is happening?