447 | 65 Top SEO Audit Tools from Olga Zarzeczna

447 | 65 Top SEO Audit Tools from Olga Zarzeczna

Olga Zarzeczna appeared on the SEO radar in August of 2020 with an incredible series of contributions to the community. With incredibly crafted posts such as "Technical SEO Audit (188+ Steps)" and "SEO Audit Tools: 65 Tools For SEO auditing" and spending upwards of 40 - 60 hours of meticulous writing, Olga is clearly defining herself as a thought leader in our digital marketing community. Give a listen as we go through her SEO Audit Tools list as Erin tries not to be a SEO Veruca Salt!


[00:11:49] The Fail of SEO Auditing: Relying on a Single Tool Too Much

[00:16:47] What Factors Kept Some Tools Out of the List?

[00:20:19] First Tools: Errors, Warnings and Notice Audit Tools: Screaming Frog and Site Bulb

[00:24:16] A Focus on the Semrush SEO Technical Audit Tool

[00:25:29] The Requirement of SEO and Site Context When Reading Audit Results

[00:28:24] On Crawl

[00:29:00] Net Speak

[00:30:28] DeepCrawl: The Enterprise-Level SEO Audit Tool

[00:32:34] AHRefs Website Analysis Tool: Best Site Monitoring Tool

[00:34:20] Check My Links

[00:35:12] Link Redirect Trace

[00:36:01] Why Javascript Rendering Analysis is So Important as an SEO Audit Tool

[00:38:20] Log Analyzer Tools: Why is it so important to focus on the logs?

[00:40:30] Volatility Sensors

[00:44:37] Great Guidance: How to Start Your SEO Audit Process

Avsnitt(844)

779 | Closing Content Gaps and Tracking AI Traffic w/ Dana DiTomaso

779 | Closing Content Gaps and Tracking AI Traffic w/ Dana DiTomaso

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778 | Analytics Workout and Maturity Model Kickstart for 2026 w/ Dana DiTomaso

778 | Analytics Workout and Maturity Model Kickstart for 2026 w/ Dana DiTomaso

Start your year with a data-driven mindset as Erin Sparks welcomes analytics expert Dana DiTomaso to the show. This episode dives into the evolving realities of digital marketing measurement in 2026, ...

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777 | AI/SEO News from the EDGE | Week of 12.1.2025

777 | AI/SEO News from the EDGE | Week of 12.1.2025

This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from Adobe's blockbuster SEMrush acquisition to Google's long-awaited rollout of Search Console Annot...

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776 | Wil Reynolds: Don't Do F*cking Listicles

776 | Wil Reynolds: Don't Do F*cking Listicles

Cut the Crap! Here's a special episode with Wil Reynolds from Seer Interactive when we were at BrightonSEO 2025 in San Diego this year.  We HAD to grab Wil after his keynote and unpack his thoughts on...

26 Nov 202513min

775 | AI, Authenticity, and SEO with Wil Reynolds

775 | AI, Authenticity, and SEO with Wil Reynolds

KPIs, Disrupted Is it time to rethink the key performance indicators driving digital marketing and SEO? This episode brings Wil Reynolds onto EDGE of the Web to challenge the old playbook and reveal h...

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774 | Paid Ad News from the EDGE | Week of 10.27.25

774 | Paid Ad News from the EDGE | Week of 10.27.25

Is ChatGPT's new Atlas browser a Google killer? Greg Finn joins the roundtable to unpack shifting search results in Atlas, debate its reliability, and explore where Google, Bing, and browser innovatio...

30 Okt 202550min

773 | Content Strategy and LLMS.txt w/ Carolyn Shelby

773 | Content Strategy and LLMS.txt w/ Carolyn Shelby

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23 Okt 202543min

772 | Unpacking LLMs.txt with Carolyn Shelby

772 | Unpacking LLMs.txt with Carolyn Shelby

Erin welcomes Carolyn Shelby, the Principal SEO at Yoast and a renowned authority in technical and enterprise SEO. Carolyn brings decades of hands-on experience from her pioneering days in digital mar...

16 Okt 202542min

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