How to Build a Brand Your Customers Rave About with Joe Hamilton

How to Build a Brand Your Customers Rave About with Joe Hamilton

Every small-business owner eventually needs to focus on building their company's brand. They have to get out of the day-to-day sales grind and focus on building relationships. In this week's episode of The EntreLeadership Podcast, we sit down with small-business owner Joe Hamilton. He explains that business branding comes down to the relationships we have with our customers. Then he gives us the principles he uses to build the brand at his company, Vortex Optics. Later in the episode, George Kamel speaks with Ramsey Solutions Executive Director of Digital Marketing Andy High. Andy talks about how we go out of our way to care about our customers at Ramsey Solutions—and how you can do the same. The EntreLeadership Podcast Vortex Optics' website Switch by Chip and Dan Heath Bright Spots by Chip and Dan Heath The Power of Moments by Chip and Dan Heath Recent Episode: Stories That Scale with Casey Graham Read The Flywheel effect concept by Jim Collins. Download the Branding Guide. Schedule a call with Tim, our producer. Learn more about the offers from our EntreLeadership Partners: BELAY | Gravy | Hite Digital Learn more about your ad choices. Visit megaphone.fm/adchoices

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Why No One Remembers Your Logo (and How to Fix It)

Why No One Remembers Your Logo (and How to Fix It)

You’re competing with thousands of brands every day—and most brands just get ignored. In this episode, you’ll learn how to create a logo that’s memorable, intentional and consistent so customers notic...

16 Feb 15min

Debt-Free to $1.5 Million in Debt (Now What?)

Debt-Free to $1.5 Million in Debt (Now What?)

Today, we’ll hear about:  A business owner who added $1.5 million in debt and doesn’t know what to do next  Why leaders must stop doing the work to grow the business Why Dave Ramsey reco...

11 Feb 44min

3 Questions That Could Save Your Business From Going Broke

3 Questions That Could Save Your Business From Going Broke

If sales are up but the bank account says otherwise, something’s off. In this episode, you’ll learn the difference between revenue, profit, and cash flow—and the practical steps leaders use to fix cas...

9 Feb 7min

Should I Take on a Leadership Role Again? (I Failed Last Time)

Should I Take on a Leadership Role Again? (I Failed Last Time)

Today, we’ll hear about: ·      A leader questioning if he should take a promotion ·      A son weighing if he should leave his successful business to help save his father’s failing company ·      ...

4 Feb 50min

The 3 Mistakes People Make in Hard Conversations (and How to Avoid Them)

The 3 Mistakes People Make in Hard Conversations (and How to Avoid Them)

Most leaders don’t mess up tough conversations—they avoid them.  In this episode, you’ll learn how to face difficult conversations head-on with a clear plan that protects trust, fixes problems faster...

2 Feb 13min

Should Leaders Work a 4-Day Week or Does It Create Resentment?

Should Leaders Work a 4-Day Week or Does It Create Resentment?

Today, we’ll hear about: •       A young business owner questioning whether to work fewer hours •       Dave’s advice on profit sharing for small businesses •             How Dave would handle mark...

26 Jan 41min

The Simple Strategy Dave Uses to Motivate His Team

The Simple Strategy Dave Uses to Motivate His Team

Today, we’ll hear about: •       A business owner struggling to pass on ownership mentality to his team •       A businessman navigating ownership disputes during divorce proceedings •       Dave’s...

19 Jan 34min

How Leaders Accidentally Reward Toxic Behavior

How Leaders Accidentally Reward Toxic Behavior

Today, we’ll hear about: ·      A businesswoman trying to confront a toxic employee while dealing with her team’s complacency  ·      The best way to reduce leadership turnover—by creating stability...

12 Jan 44min

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