Should You Get Out of Your Comfort Zone?

Should You Get Out of Your Comfort Zone?

What do the most creative people have in common? How open-minded are you, really? And what’s wrong with ordering eggs Benedict?

Take the Big Five inventory:

freakonomics.com/bigfive

  • SOURCES:
    • Max Bennett, co-founder and C.E.O. of Alby.
    • David Epstein, author and journalist.
    • Ayelet Fishbach, professor of behavioral science and marketing at the University of Chicago Booth School of Business.
    • Alison Gopnik, professor of psychology at the University of California, Berkeley.
    • Steve Jobs, co-founder and former C.E.O. of Apple.
    • Oliver John, professor of psychology at the University of California, Berkeley.
    • Daniel Kahneman, professor emeritus of psychology and public affairs at Princeton University.
    • Claude Shannon, 20th century mathematician and computer scientist.
    • Jannik Sinner, professional tennis player.
    • Christopher Soto, professor of psychology at Colby College.
    • Dashun Wang, professor of management and organizations at Northwestern University.
    • Kaitlin Woolley, professor of marketing at the Cornell SC Johnson College of Business.


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