The Science of Green-Lighting Movies

Matt is joined by Joshua Lynn, the president of Piedmont Media Research, to discuss the research studios use to determine what people want out of their movies and how to give it to him. Before the movie is green-lit, studios use research to know if people want a new tornado movie, or a biopic about Robert Oppenheimer, or how Denzel Washington will elevate a project's box office potential (02:43). Matt finishes the show with a prediction about Netflix’s stock price (25:32). For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click this link: puck.news/thetown Email us your thoughts! thetown@spotify.com Host: Matt Belloni Guest: Joshua Lynn Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices