Persuading Beats Convincing

Persuading Beats Convincing

#930: Even with the best intent we often find ourselves “telling and selling” to influence others. Whether it's to get someone interested in our product or service, trying to express our opinion and perspective on social media, or striving to get employees, coworkers, or our kids to do something. We convince and convince and convince and get frustrated with our lack of influence. In this episode I play a clip from Zig Ziglar where he schools us on giving up the convincing and instead, persuading. And how do you best persuade? By asking questions that help the listener lead themselves to the desired conclusion. This gives them ownership. I asked our audience, “What is a primary question you can ask people that lets them, and you, know if they are a relevant candidate for your product or service?” Tom Ziglar and I talk through the comments to further unveil the power of asking relevant questions to serve both you and whoever you are looking to...persuade. Learn more about your ad choices. Visit megaphone.fm/adchoices

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How To Deepen Relationships With Well Constructed Questions w/ Experience Design Architect Topaz Adizes

How To Deepen Relationships With Well Constructed Questions w/ Experience Design Architect Topaz Adizes

Cultural testimony is that while we are in more contact with people than ever, but we are also feeling more isolated, disconnected, and lonely than ever. That’s not a broad brush opinion but I continu...

23 Mars 1h 10min

How To Recover When Things Can’t Ever Be The Same w/ Mental Health Celebrity Neeta Bhushan

How To Recover When Things Can’t Ever Be The Same w/ Mental Health Celebrity Neeta Bhushan

I recorded this episode three years ago. Before I’d experienced the greatest traumas of my life. I make different meaning from the message now. The idea of recovering from a trauma or tragedy is diffe...

20 Mars 58min

How To Design A Meaningful Life w/ Stanford Prof Bill Burnett

How To Design A Meaningful Life w/ Stanford Prof Bill Burnett

“People say that what we’re all seeking is a meaning for life. I don’t think that’s what we’re really seeking. I think that what we’re seeking is…to actually feel the rapture of being alive.” This is ...

16 Mars 1h 3min

Understanding The Impact of Our Perception & Attitude Toward Money w/ Finance Celebrity Ken Honda

Understanding The Impact of Our Perception & Attitude Toward Money w/ Finance Celebrity Ken Honda

I seldom give focus to money in this podcast, and this episode has nothing to do with making more or managing your money. It’s on how we make meaning of money, which may dictate more about your money ...

13 Mars 56min

The Case For Optimism As A Tool When Life Is Hard w/ Behavioral Scientist Dr. Deepika Chopra

The Case For Optimism As A Tool When Life Is Hard w/ Behavioral Scientist Dr. Deepika Chopra

I think the cultural perspective on optimism has decreased, even to the point of it being naive. It seems in vogue to be pessimistic and even cynical. The definition of optimism is, hopefulness and co...

9 Mars 1h 10min

The Brain Science of Perception w/ Biz Mentor Michael Hyatt

The Brain Science of Perception w/ Biz Mentor Michael Hyatt

I give much devotion to how we perceive reality, our emotions, and our identity. I find it is now what we perceive, but how we perceive that makes the difference in our life satisfaction. In this epis...

7 Mars 1h 18min

How Can We Best Help Our Brain Stay Sharp Till Our End w/ Neuroscientist Dr. Majid Fotuhi

How Can We Best Help Our Brain Stay Sharp Till Our End w/ Neuroscientist Dr. Majid Fotuhi

We are in the information age and I don’t believe there are any new topics and there is little, actual new information. But we can discover new insights and new angles and information that is more rel...

2 Mars 1h 7min

The Health Of Your Relationships Relies On Your Ability To Effectively Communicate w/ Communications Expert & Broadway Star Renée Marino

The Health Of Your Relationships Relies On Your Ability To Effectively Communicate w/ Communications Expert & Broadway Star Renée Marino

The Harvard Study of Adult Development, often referred to as the Grant Study, is widely recognized as the longest-running, in-depth scientific study of adult life ever conducted. I recently published ...

1 Mars 1h 37min

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