[154] How to Use and Sell Microsoft CoPilot for MSP Growth

[154] How to Use and Sell Microsoft CoPilot for MSP Growth

In this episode, Richard Tubb speaks to Eric Östlund-Folkeryd, the go-to market lead for Microsoft AI at Pax8 EMEA. He’s the business lead for Microsoft CoPilot and other AI tools.

Eric worked in commercial AI and SaaS roles at multiple organisations, which makes him the ideal person to help MSPs make the most of the latest tools.

He shares his journey in the sector and how he joined Pax8. Richard asks Eric to describe the opportunity for managed service providers with AI and to explain what Microsoft CoPilot is. They also look at challenges with integrating these tools.

Eric tells Richard why MSPs should treat themselves like a client and try out AI tools internally first. They also dig into the tools Pax8 have and why they introduced CoPilot Coffee sessions.

Eric also shares how he uses AI tools in his everyday life and what’s surprised him about Microsoft CoPilot. He’s also honest about why AI isn’t a magic wand. Plus, he talks certifications, new features and success stories.

Mentioned in This Episode


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[189] The Final TubbTalk: Saying Goodbye to Tubblog

[189] The Final TubbTalk: Saying Goodbye to Tubblog

As Richard hangs up his headphones on TubbTalk, the podcast for managed service providers, he shares his final thoughts on his experiences of almost 20 years of running Tubblog, the hub for MSPs.In th...

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[188] MSP Exits Uncovered: Everything You Wanted to Know (But Didn't Ask)

[188] MSP Exits Uncovered: Everything You Wanted to Know (But Didn't Ask)

In this episode, Richard talks to Laura Cook. She’s a strategic advisor who helps expert business owners earning between 250k and £3 million break free from the trap of being tied to the day-to-day bu...

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[187] Smarter MSPs, Microsoft 365 & The Future of Managed Services

[187] Smarter MSPs, Microsoft 365 & The Future of Managed Services

In this episode of TubbTalk, Richard talks to Scott Riley. He’s the founder of Inside Agent, a platform that makes complex M365 security an absolute breeze for managed service providers. His journey h...

17 Sep 20251h 19min

[186] Better MSP Sales: No Hard Sell, Just More Confidence

[186] Better MSP Sales: No Hard Sell, Just More Confidence

In this interview, Richard Tubb talks to Kristian Walker. He’s an Account Executive - New Business at Huntress. Huntress are one of the world’s leading cybersecurity organisations. Kristian has been m...

16 Sep 202553min

[185] How NetSec Became Emerging MSP of the Year

[185] How NetSec Became Emerging MSP of the Year

In this episode, Richard talks to Myles Peart. He's the Technical Director of NetSec, a UK-based managed service provider. The company recently won a prestigious MSP award from SuperOps and were named...

14 Sep 202557min

[184] The MSP’s Guide to LinkedIn Growth: Expert Tips from John Espirian

[184] The MSP’s Guide to LinkedIn Growth: Expert Tips from John Espirian

In this interview, Richard Tubb speaks to John Espirian, a technical copywriter for many years. Having seen success on LinkedIn, he now works exclusively as a LinkedIn consultant.He has a private comm...

6 Juli 20251h 29min

[183] Cyber-Snakes, ChaosRATs & AI Villains: Acronis CISO Tells All

[183] Cyber-Snakes, ChaosRATs & AI Villains: Acronis CISO Tells All

In this episode, Richard speaks to Gerald Beuchelt. He's the Chief Information Security Officer at Acronis, a company protecting millions of endpoints across 54 data centres, many of them managed by M...

29 Juni 20251h 13min

[182] Managed Services for the Mind: Boosting Resilience for Leaders

[182] Managed Services for the Mind: Boosting Resilience for Leaders

In this episode, Richard Tubb speaks to Polly Brennan, a renowned mental fitness coach. She supports organisations to bring themselves back to a healthier mindset, boosting resilience and wellbeing no...

15 Juni 20251h 53min

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