How To Solve People's Most Painful Problems With Content

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Helping to solve people's most painful problems is the marketer's job. In this episode, Dan Levy and I are describing how to to go about it using content marketing. Dan Levy is the Content Director of Unbounce, a software product that allows us to build landing pages fast with no coding required.

We are talking about content marketing and Dan’s love-hate relationship. We are also going to discuss the difference between copy and content and how to come up with content ideas that people will actually like.

This is a topic that I find very interesting.

Then we are going to go through a step by step run-through of how to come up with blog posts from start to finish. Dan also shares the best advice that he learned from his mentor.

Topics covered:

• Whether it’s better to be a content marketer or a sexual health director
• Dan has always been drawn to writing even in his early school days
• Dan’s father would engage dinner table discussion about current events
• His background gave Dan a wide variety of interests which drew him to writing
• Cynicism in content marketing and Dan’s love-hate relationship with content
• The democratization of content marketing through the Internet
• Content marketing as branded storytelling not copy
• Quality beats quantity when it comes to results
• Best practices always come down to testing and data
• Listen to what your customers say to build copy that converts
• Putting out content that is already out there is not contributing

Resources mentioned:

• 5 Content Marketing Promotion Tactics You Should Try Today
• Unbounce
• Call to Action Podcast
• Oli Gardner Unbounce Blog
• Google Analytics
• Kissmetrics
• Domo
• Contently Content Strategist Blog
• MEL Magazine by Dollar Shave Club

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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