Customer Research 101: Uncover What Your Audience Wants
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast26 Sep 2017

Customer Research 101: Uncover What Your Audience Wants

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

This episode I’m talking to Liston Witherill, conversion optimization and copywriting expert and CEO of Good Funnel.

He believes that marketing is about helping customers make informed decisions in their buying process, and he wants to teach every business how to sell more effectively.

Listen in as Liston walks us through a step-by-step process of customer research and how to use it to understand what your customer really wants.

Topics covered:

  • The importance of customer research
  • Establishing credibility and customer trust
  • Human behavior and irrationality
  • Why growth hacking is bullshit
  • The buyer’s journey and helping customers make an informed decision
  • Customer research techniques
  • Identifying your real competitors
  • Effective messaging


Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔


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