7 Simple Ideas for Repurposing Your Content (And Why It Matters) with Brittany Berger

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Want to spend less time on content creation? I know the feeling. Producing high-quality content isn’t easy work. But according to content marketing expert Brittany Berger, there’s a better way to make the most of your marketing: content repurposing.

Repurposing content doesn’t mean recycling or reusing old ideas. It’s about reinventing your best content to expand your reach to a new audience.

Brittany joins us on this episode to explain her approach to content marketing and share the solid framework she built for repurposing.

Topics covered:

• Why businesses should stop creating more new content
• What it really means to repurpose your content
• How to determine whether a piece of content is ideal for repurposing
• The process for deciding which content marketing channel to focus on
• How Brittany developed a consistent system for repurposing content
• The unexpected reason “evergreen content” is a myth
• Why you need to update old blog posts and what to look for
• What she learned from the biggest mistake in her career

Resources mentioned:

• Finding Social Media Influencers The No-BS Way in 7 Steps
• Work Brighter
• Content Shock by Mark Schaefer
• Sitcom by Saul Austerlitz
• Zapier
• Killing Marketing by Joe Pulizzi and Robert Rose
• Create Unicorn Content - Brittany Berger’s YouTube channel

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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