3 No-BS Principles for Unforgettable Marketing with Margo Aaron

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Why are so many marketers bad at marketing themselves?

This episode of the podcast tackles an issue most entrepreneurs face at some point: the art of self-promotion.

When it comes to marketing ourselves we get uncomfortable. Nobody wants to be another asshole selling our products or services online. That’s why when I came across Margo Aaron’s website, I knew I had to get her on the podcast.

She’s a copywriter who fell into marketing by accident after beginning her career in psychological research. If you’ve ever felt guilty about marketing, not giving your hustle enough time or self-promotion--I think you’re going to gain a lot from this interview.

Topics covered:

• Why most entrepreneurs are lying about their 80-hour work week
• The reason why so many marketers struggle to market themselves well
• What you must do to avoid becoming an annoying marketer
• The easiest solution for identifying what problems you solve for your audience
• How to understand market sophistication (and why it’s a huge advantage)
• What questions to ask your customers to find out their deepest desires
• Why competing on price alone won’t build a profitable business
• How to write a message that resonates with your audience

Resources mentioned:

• The Arena: Virtual Coworking Space
• That Seems Important - Margo Aaron’s website
• How to Send Emails with 83%+ Open Rates (Not a Clickbait) - Episode 46 with Andre Chaperon
• The Brain Audit: Why Customers Buy (And Why They Don’t) - Sean D’Souza
• How to Convince People to Buy Without Being Pushy - Sean D’Souza
• 3 Steps to Write Copy That Converts with Joanna Wiebe - Episode 47 with Joanna Wiebe
• Value Proposition: What Is It & How to Create One - Episode 52 with Momoko Price
• My Life in Advertising and Scientific Advertising by Claude Hopkins
• Ogilvy on Advertising by David Ogilvy
• Copy Hackers
• @MargoAaron on Twitter

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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