How to Thrive for Change & Growth in a Chaotic Environment
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast22 Jan 2019

How to Thrive for Change & Growth in a Chaotic Environment

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Let's talk about eliminating chaos in your marketing efforts.

In today's episode, I chat with Hana Abaza about the nitty-gritty of running the marketing for Shopify Plus. She joined the Shopify Plus team while the company was in the midst of crazy growth.

You'll learn foundational principles for SaaS marketing, the biggest misconceptions about positioning, and how you can drive growth and optimization in a chaotic environment.

Topics covered:

  • The nuance of marketing for B2B SaaS vs. small business or consumer
  • How Shopify Plus started as an experiment to reduce churn
  • Why positioning is highly misunderstood by most marketing teams
  • What happens when you base marketing on your own assumptions
  • Why you must have a minimum data measurement in place first
  • How to identify low-hanging fruit based on your sales funnel
  • The surprising reason growth isn’t focused on driving more volume
  • Why foundational marketing strategy falls into four separate buckets


Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔


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