How to Awaken the Fearless Marketer in You (3 Steps)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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What are you afraid of? Being ignored? Irrelevant? Useless? All of the above?

If you want to be respected, successful, and maybe a little famous, it’s time to let go of your fear, take risks, and fight your inner demons.

My guest today is Hillary Weiss, a brand consultant, copywriter, speaker, and the founder of Statement Piece Studio.

In this episode, we talk about finding your own unique strength, why shipping consistently is important, and how to become a fearless marketer.

Topics covered:

• Why “data-driven marketing” is overrated
• What being “creative” really means
• Why there are no unique ideas, only unique perspectives
• What you should write down and reflect after talking to customers, and the next steps you should take
• Why you should publish your ideas through channels that energize you
• The importance of shipping consistently
• How to find your “core idea” and run with it
• Hillary’s advice to those who are not sure about their own unique ability
• How to find the courage to publish your ideas by creating a “tool” for it
• Hillary’s biggest marketing fuck-up
• What Hillary thinks marketers should learn for the next 5-10 years

Resources mentioned:

• Hillary Weiss’ website
• #HAMYAW Youtube Channel
• Margo Aaron
• DHH and Basecamp’s Guide to No-Bullshit Digital Marketing
• 8 observations from a crumbling niche — and how to avoid getting crushed
• André Chaperon: How to Send Emails w/ 83%+ Open Rates
• Seth Godin’s Marketing Secrets to Launching a New Business
• The Unique Ability
• The Copywriter Club
• Copy Chief
• Margo Aaron’s newsletter
• Live in The Feast with Jason Resnick
• Hillary’s Twitter, Instagram, Facebook
• Break Through the Noise in Marketing by Doing Less

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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