[BEST OF] How to Use Marketing Stunts to Get Noticed
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast26 Apr 2022

[BEST OF] How to Use Marketing Stunts to Get Noticed

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Tony Award-winner Ken Davenport has produced a long list of Off-Broadway and Broadway shows. He's also known for his innovative marketing stunts, and we delve deeper into these during the episode.

His marketing methods may not be conventional, but they are inspirational and can be adapted to raise awareness no matter what your product or market.

Topics covered:

  • Ken’s most successful marketing stunt
  • Ken’s formula for creating marketing stunts
  • Going for a particular audience and not compromising
  • Learning from stunts that don’t work out
  • The problem with trying to be too clever
  • Simpler is better
  • Combine your USP with something that’s never been done before
  • Borrowing ideas from other industries
  • Getting into trouble is a sign you’ve done something right
  • Advice for people who are afraid of getting it wrong
  • Why you should never repeat yourself

Resources mentioned:



***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔


Avsnitt(309)

Professionalism is Killing Your Brand: Here's the Cure

Professionalism is Killing Your Brand: Here's the Cure

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

21 Maj 202459min

Funnels Don't Build Businesses: Here's What Does

Funnels Don't Build Businesses: Here's What Does

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

14 Maj 202459min

How to Build a Content Strategy That "Drives Pipeline"

How to Build a Content Strategy That "Drives Pipeline"

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

7 Maj 202454min

25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin

25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

30 Apr 20241h 4min

Know Your "Enemies" — A Practical Guide to Competitive Intelligence

Know Your "Enemies" — A Practical Guide to Competitive Intelligence

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

23 Apr 202456min

How to Make Products That Stick (With PepsiCo's Chief Design Officer)

How to Make Products That Stick (With PepsiCo's Chief Design Officer)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

16 Apr 202455min

Stop Wrestling With Pricing: How to Set Prices Customers Want

Stop Wrestling With Pricing: How to Set Prices Customers Want

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

9 Apr 20241h 1min

How to Find SPICY Angles That The Right People Cannot Ignore

How to Find SPICY Angles That The Right People Cannot Ignore

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

2 Apr 20241h 2min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
svd-tech-brief
badfluence
rss-borsens-finest
uppgang-och-fall
avanzapodden
fill-or-kill
rss-svart-marknad
tabberaset
bathina-en-podcast
rikatillsammans-om-privatekonomi-rikedom-i-livet
24fragor
rss-dagen-med-di
lastbilspodden
kapitalet-en-podd-om-ekonomi
rss-inga-dumma-fragor-om-pengar
montrosepodden
dynastin