How to Become THE Apex Marketer (7 Evolutionary Principles)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast1 Aug 2023

How to Become THE Apex Marketer (7 Evolutionary Principles)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***


Ditch the jargon jambalaya and grab your mental machetes. We're hacking our way to the primal, thumping core of what your people crave.

Tim Ash's a wizard at excavating deep-rooted instincts through evolutionary psychology and weaving them into marketing that works. Strap in for a wild ride to your niche, where we strip back the fluff and awaken the ancient sales tactics lying dormant within us. It's time to become the Apex Marketer.


Topics Covered:

  • (00:00) - How to Become THE Apex Marketer (7 Evolutionary Principles)
  • (04:47) - What is evolutionary psychology?
  • (07:53) - Rational vs. irrational: what it means for marketing pros.
  • (09:03) - Upside vs. downside bias
  • (12:39) - Humans are built to be tribal
  • (15:55) - Why stories help us to survive
  • (20:28) - The best thing you can do to really understand your customers
  • (23:57) - Don't do this when doing market research
  • (31:11) - Why humans always need to pick a side
  • (32:37) - Why conspiracy theorists and Mercedes drivers have in common.
  • (35:47) - Why it sometimes makes sense to make things harder to get
  • (38:01) - The "Pretty Woman" effect or why we're willing to suffer for the group
  • (42:16) - Your editorial tone can't be accidental

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔

Avsnitt(309)

Professionalism is Killing Your Brand: Here's the Cure

Professionalism is Killing Your Brand: Here's the Cure

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

21 Maj 202459min

Funnels Don't Build Businesses: Here's What Does

Funnels Don't Build Businesses: Here's What Does

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

14 Maj 202459min

How to Build a Content Strategy That "Drives Pipeline"

How to Build a Content Strategy That "Drives Pipeline"

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

7 Maj 202454min

25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin

25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

30 Apr 20241h 4min

Know Your "Enemies" — A Practical Guide to Competitive Intelligence

Know Your "Enemies" — A Practical Guide to Competitive Intelligence

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

23 Apr 202456min

How to Make Products That Stick (With PepsiCo's Chief Design Officer)

How to Make Products That Stick (With PepsiCo's Chief Design Officer)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

16 Apr 202455min

Stop Wrestling With Pricing: How to Set Prices Customers Want

Stop Wrestling With Pricing: How to Set Prices Customers Want

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

9 Apr 20241h 1min

How to Find SPICY Angles That The Right People Cannot Ignore

How to Find SPICY Angles That The Right People Cannot Ignore

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

2 Apr 20241h 2min

Populärt inom Business & ekonomi

framgangspodden
varvet
svd-tech-brief
rss-jossan-nina
badfluence
uppgang-och-fall
bathina-en-podcast
avanzapodden
rss-borsens-finest
rss-svart-marknad
tabberaset
rss-inga-dumma-fragor-om-pengar
fill-or-kill
rikatillsammans-om-privatekonomi-rikedom-i-livet
24fragor
kapitalet-en-podd-om-ekonomi
market-makers
affarsvarlden
montrosepodden
dynastin