Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast27 Feb 2024

Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***


For a decade, Heidi Weinberg has been a successful freelance fashion designer. Now, she helps other fashion designers get paid by focusing on a narrow market and going ULTRA-NICHE.

She is also the podcast host of Fashion Designer Get Paid who, after going through a rebranding process via market research and strategic positioning, elevated her podcast to the top rank.

In this episode, Heidi talks about the importance of not being afraid of niching down and how proper positioning can radically change the growth of your business!

Topics Covered:

  • (00:00) - Intro
  • (02:56) - The secret to niche success
  • (05:23) - The risk of going too broad
  • (09:11) - The top-down approach and the bottom-up approach
  • (12:31) - Practical case of going ULTRA-NICHE
  • (14:55) - How to validate your niche
  • (18:41) - How to know your positioning is right
  • (23:20) - The power of positioning precisely
  • (31:40) - Market research for positioning
  • (34:27) - The significance of words in positioning
  • (49:39) - What marketers should learn today
  • (54:08) - Top 3 resources

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔

Avsnitt(309)

Professionalism is Killing Your Brand: Here's the Cure

Professionalism is Killing Your Brand: Here's the Cure

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

21 Maj 202459min

Funnels Don't Build Businesses: Here's What Does

Funnels Don't Build Businesses: Here's What Does

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

14 Maj 202459min

How to Build a Content Strategy That "Drives Pipeline"

How to Build a Content Strategy That "Drives Pipeline"

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

7 Maj 202454min

25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin

25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

30 Apr 20241h 4min

Know Your "Enemies" — A Practical Guide to Competitive Intelligence

Know Your "Enemies" — A Practical Guide to Competitive Intelligence

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

23 Apr 202456min

How to Make Products That Stick (With PepsiCo's Chief Design Officer)

How to Make Products That Stick (With PepsiCo's Chief Design Officer)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

16 Apr 202455min

Stop Wrestling With Pricing: How to Set Prices Customers Want

Stop Wrestling With Pricing: How to Set Prices Customers Want

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

9 Apr 20241h 1min

How to Find SPICY Angles That The Right People Cannot Ignore

How to Find SPICY Angles That The Right People Cannot Ignore

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

2 Apr 20241h 2min

Populärt inom Business & ekonomi

framgangspodden
varvet
svd-tech-brief
rss-jossan-nina
badfluence
uppgang-och-fall
bathina-en-podcast
avanzapodden
rss-borsens-finest
rss-svart-marknad
tabberaset
rss-inga-dumma-fragor-om-pengar
fill-or-kill
rikatillsammans-om-privatekonomi-rikedom-i-livet
24fragor
kapitalet-en-podd-om-ekonomi
market-makers
affarsvarlden
montrosepodden
dynastin