Stop Wrestling With Pricing: How to Set Prices Customers Want
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast9 Apr 2024

Stop Wrestling With Pricing: How to Set Prices Customers Want

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***


Listen to Melina Palmer, behavioral economist and author of "The Truth About Pricing," explain how you can use simple tricks from behavioral economics to make your prices feel just right for your customers. It’s not about changing the price but how you show it.
  • (00:00) - Intro
  • (02:58) - The pricing paradox
  • (06:38) - Pricing psychology & finding the perfect price point
  • (17:01) - Putting theory into practice (step-by-step guide)
  • (24:51) - How to understand what's beyond the core product of your business?
  • (29:50) - Looking at the competition
  • (34:09) - Main pricing principles
  • (46:14) - Little-known principles that can boost your sales
  • (49:52) - The cookie framework
  • (53:11) - Tips to harness the power of curiosity bias
  • (55:51) - Outro
  • (58:16) - Melina's top 3 resources


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


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