Funnels Don't Build Businesses: Here's What Does
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast14 Maj 2024

Funnels Don't Build Businesses: Here's What Does

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***



Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real.
  • (00:00) - Intro
  • (03:29) - Facebook funnel's story
  • (08:52) - The difference between a funnel business approach and a real business
  • (10:30) - The importance of the backend in a business
  • (16:33) - The weaknesses of the influencer model
  • (21:24) - The 5 Lightbulbs Framework
  • (28:06) - How to implement the framework
  • (33:05) - What is a good argument to sell your product?
  • (39:24) - How to spot the right claim?
  • (44:09) - The claim-proof model
  • (54:11) - Summary
  • (56:10) - Billy's top 3 resources


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


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