Ep. 38: Strategic Partnerships & Adaptability for Success with Matthew Birkby, Innitiative
AdTech Heroes - Interviews with Advertising Technology Executives29 Feb 2024

Ep. 38: Strategic Partnerships & Adaptability for Success with Matthew Birkby, Innitiative

In this episode, our host Dal sits down with Matthew Birkby (SVP, Strategic Integration at Innitiative) to discuss who should own the ad stack.


During the conversation, they discussed:


- How to build strategic partnerships.

- Ownership of the ad stack and who plays a role.

- Adaptability for success.

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