Katrina Yolen, CMO, Acreage Holdings
Alchemy8 Mars 2022

Katrina Yolen, CMO, Acreage Holdings

Katrina discusses her traditional marketing background in the food, beverage and CPG industries and the value of women's leadership in cannabis.

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Inside the Huddle: Elevating the Fan Experience

Inside the Huddle: Elevating the Fan Experience

Jen Kavanagh, SVP Marketing & Media at Philadelphia Eagles, explores fan engagement strategies and media innovation, highlighting their role in deepening audience connections.

9 Nov 202319min

Blend & Brand: Distilling Modern Whiskey

Blend & Brand: Distilling Modern Whiskey

Andrew Borenzweig, Founder and CEO of Beverly Spirits, reveals the intricacies of crafting luxury whiskey, the brand's commitment to sustainability, and the role of strategic partnerships in shaping their market presence.

1 Nov 202317min

High Stakes: The Intersection of Cannabis and Politics

High Stakes: The Intersection of Cannabis and Politics

Joanne Wilson, Founder and CEO of Gotham, navigates the cannabis landscape, spotlighting governance challenges, illicit competition, and the industry's adaptive potential in retail and society.

26 Okt 202319min

Empowering Women's Ventures: Funding an Equitable Future

Empowering Women's Ventures: Funding an Equitable Future

Karen Cahn, Founder and CEO of IFundWomen, spotlights the challenges women face in securing capital and discusses IFW's mission to remove barriers for women entrepreneurs.

6 Sep 202326min

Behind the Glow of Beekman 1802's Marketing Strategies

Behind the Glow of Beekman 1802's Marketing Strategies

Brad Farrell, Chief Marketing Officer - Beekman 1802 delves into the brand's commitment to kindness, sustainability, and transformative skincare. Learn about their unique approach to influencer marketing, and how their goat milk products stand out in ensuring skin health and brand authenticity.

24 Aug 202318min

Modern Marketing Innovations for the Cinema

Modern Marketing Innovations for the Cinema

Eliot Hamlisch, Chief Marketing Officer – AMC Theatres, discusses the influence of COVID-19 on theatre attendance, the impact of streaming services on the movie-watching experience, and anticipates upcoming blockbuster hits.

8 Aug 202323min

Alex Shegelman, CEO, Hempshire Group

Alex Shegelman, CEO, Hempshire Group

Alex discusses developing smarter ways to smoke, launching a new Delta 8 SKU and partnering with micro-influencers and MMA fighters.

15 Juni 202325min

Brian Rosen, Managing General Partner, InvestBev

Brian Rosen, Managing General Partner, InvestBev

Brian discusses the evolution of the adult beverage industry, the complexity to alcohol replacement trends and his experience investing in cannabis beverages.

1 Juni 202331min

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