009: How A Digital Ad Executive Is Transforming Agriculture - Sam Moffett

Today I sit down with Sam Moffett, a former digital advertising executive who left a successful job to pursue his passion for regenerative agriculture. Sam self-funded his farm, Shirttail Creek Farms, and took on the challenges of building a successful business in a new industry in hopes of changing our food ecosystem.

Sam's story is of risk-taking and entrepreneurship as he learns how to transform from a city-dwelling executive to a first-generation rancher providing beef, chicken, pork, and eggs to his local community and nationwide. Enjoy the episode!

Topics:

(00:00) Intro

(1:22) BPN Supps

(2:20) Starting a new life on the farm

(4:10) Sam’s background

(8:47) Farming operations

(13:54) Regenerative agriculture

(19:30) Diet before starting the farm

(22:30) Grass-fed popularity

(28:00) Grass-fed regulations

(37:40) Choosing the hard right

(40:00) Grass-fed benefits

(44:53) Truth about eggs

(51:00) Scaling Shirttail Creek Farms

(1:03:50) Direct-to-consumer operations

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Keep up with Sam here:

IG: https://www.instagram.com/shirttailcreekfarm/
Website: https://shirttailcreekfarm.com/