Dana Ward: Barefoot Scientist Founder and President
Second Life24 Jan 2022

Dana Ward: Barefoot Scientist Founder and President

Dana Ward, the founder and president of Barefoot Scientist, has brought premium footcare products to the mainstream. After years of extensive research and product development, Ward created a brand nourishing the feet with the same level of luxury we give our face, hair, and body, with best-selling products such as PreHeels+ Blister Prevention Spray and Reboot Exfoliating Foot Peel. But before she was building a brand carried everywhere from Ulta to Rite Aid to podiatry offices around the nation, Ward was experiencing the need for footcare solutions firsthand. In her first life, Ward hosted, produced, and wrote over 7500 segments for outlets including E! Entertainment, NBC, Sony, and Clevver Media—the latter was where she was responsible for content strategy and production at the single most-viewed entertainment news network on YouTube. Who would have thought working those long hours on the red carpet in Hollywood would lead Ward to a footcare empire?

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Priyanka Ganjoo: Founder of Kulfi Beauty

Priyanka Ganjoo: Founder of Kulfi Beauty

Priyanka Ganjoo is the founder and CEO of Kulfi Beauty, but her first job was in business consulting. She was drawn to the role because she loved working with people and solving problems, but she knew...

9 Feb 55min

The Who What Wear Podcast: Jewelry Designer Jennifer Fisher on 20 Years of Her Brand, Current Best Sellers, and Expanding Her Empire

The Who What Wear Podcast: Jewelry Designer Jennifer Fisher on 20 Years of Her Brand, Current Best Sellers, and Expanding Her Empire

In this episode, Who What Wear Shopping Director Bobby Schuessler sits down with jewelry designer Jennifer Fisher to look back on her career 20 years after she started her namesake brand. Over the las...

4 Feb 25min

Andrea Beaty: Award-Winning Children’s Author

Andrea Beaty: Award-Winning Children’s Author

Andrea Beaty is an award-winning children’s author. Before she became known for her curious and clever characters in Rosie Revere, Engineer, and Ada Twist, Scientist, she was on track for a career in ...

2 Feb 56min

The Who What Wear Podcast: Denim Expert Jane Herman on the 5 Jean Styles to Keep in Your Closet Year-Round, and Her Favorite Silhouette for 2026

The Who What Wear Podcast: Denim Expert Jane Herman on the 5 Jean Styles to Keep in Your Closet Year-Round, and Her Favorite Silhouette for 2026

Jane Herman, the founder of denim line The Only Jane, author of the popular Substack Jane on Jeans, and newly appointed WWW editor in residence, is a denim expert. In this episode, Who What Wear co-fo...

28 Jan 36min

Leslie Tessler: Founder and CEO of Hanni

Leslie Tessler: Founder and CEO of Hanni

Leslie Tessler is the founder of Hanni, a bodycare brand that specializes in innovative, easy-to-use, ultra-hydrating products. Her first job was in fashion at Ralph Lauren before she pivoted into bea...

26 Jan 51min

The Who What Wear Podcast: Celebrity Aesthetic Provider Vanessa Lee Shares the Skin and Bodycare Treatments Worth Trying in 2026

The Who What Wear Podcast: Celebrity Aesthetic Provider Vanessa Lee Shares the Skin and Bodycare Treatments Worth Trying in 2026

Vanessa Lee is a highly sought after celebrity aesthetic provider who focuses on minimally invasive procedures that accentuate her clients’ natural beauty. A registered nurse with 17 years of experien...

21 Jan 36min

Senada Greca: Trainer, Founder of WeRise, and Co-Founder of Aonic

Senada Greca: Trainer, Founder of WeRise, and Co-Founder of Aonic

Senada Greca is a celebrity personal trainer and serial entrepreneur in the health and fitness space. Although she found her love for fitness at a young age, she started her career in finance before p...

19 Jan 57min

The Who What Wear Podcast: Holt Renfrew Fashion Director Joseph Tang on Which S/S 26 Runway Trends Will Make It to Market and His 2026 Wardrobe Staples

The Who What Wear Podcast: Holt Renfrew Fashion Director Joseph Tang on Which S/S 26 Runway Trends Will Make It to Market and His 2026 Wardrobe Staples

In this episode, Who What Wear Editorial Director Lauren Eggertsen sits down with Holt Renfrew Fashion Director Joseph Tang for some new-year trend predictions. Tang discusses what it means to be a fa...

14 Jan 41min

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