Patricia Santos, CEO and Co-Founder of Volition Beauty: On POC Representation In The Beauty Industry, Creating Space For Female Entrepreneurs To Thrive, and Shares Tips For Pitching To Investors

On today’s episode I’m chatting with Patricia Santos, CEO and Co-Founder of Volition Beauty. Volition Beauty is a brand of it’s kind with a wide range of products that work with beauty from the outside-In, literally. Volition creates this by allowing a space to connect directly with what the consumer needs through idea submissions. So, if you’re an innovator with the next beauty product in mind, Volition has it’s ears for you and Patricia talks all about this in today’s episode. Patricia also shares how her investment banking career took the turn into being a brand founder, what Inspired her to create Volition, connecting with consumers and building community, tips and resources every entrepreneur should know when pitching and negotiating to investors, and their newest partnership with NBCUniversal.

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