Elizabeth Endres and Dale Borchiver, Co-Founders of Sweats and the City On Finding Your Niche as Content Creators, Tips on Creating a Community With Your Platform, on Sweat with Sweats and Pivoting Their Business During a Pandemic 



On today’s episode I’m chatting with Elizabeth Endres and Dale Borchiver, Co-Founders of the blog, Sweats and the City, a one-stop shop for all things beauty, fitness and wellness. Sweats and the City is unique for their reviews on the city’s best workout classes and studios. Elizabeth and Dale share how they grew a passion for boutique fitness into a platform with a growing community, their experience finding their niche for content creation, and how they pivoted their business during a pandemic with Sweat with Sweats, which we get all into in today’s episode.

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