How Bio&Me's 'Good for your Gut' Ranges are Driving Growth Across TWO Categories

Bio&Me offers consumers a range of granolas, porridges mueslis and yoghurts, all of which are allowed to carry the claim 'Good for your Gut'. In this episode:

• Dr. Megan and Jon tell us why Megan started Bio&Me instead of working with some well-known Big Food brands
• The science behind why Bio&Me was the first to be allowed to say that their products are 'Good for your Gut'
• How business is going now, and where it's going to next!