219 | 5 Factors Influencing Consumer Behaviour (+ Buying Decisions)

Discover the 5 most important factors influencing customer behavior and how you can use them in your brand & marketing strategy.

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By the end of this episode, you’ll have a solid understanding of what consumer behavior is and the 5 factors influencing consumer behavior and buying decisions.

First, we’ll answer the question “What is consumer behavior?”, before we look at a quick overview of the 5 most influential buying decision factors which include:

Psychological Factors
Social Factors
Cultural Factors
Economic Factors
Personal Factors

Then, one by one, we’ll go through each of these core decision-making factors and the sub-factors of each.

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