264 | How To Create Distinctive Brand Assets (Top Branding Examples)

Brand physics is how brands embed in the brain—through memory, emotion, and instinct. In this episode of the Brand Master Podcast, Stephen sits down with Dan Wallace—marketing professor and co-author of The Physics of Brand—to unpack how brands earn value, hold it, and sometimes lose it.👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/This episode breaks down the mechanics of brand value—not from a spreadsheet, but from how people feel, remember, and decide. Dan walks through how memory structures affect choice, how the Experience Economy changes what brands need to deliver, and why the “Beer on Mind” model still holds up.He explains how most attempts to measure brand value fall short, and why internal culture shows up on the outside whether you’re paying attention or not.You’ll hear how his work across ad agencies, design firms, and classrooms shaped a deeper view of what makes brands stick—and how they get pulled apart when leadership misses the real drivers of perception.If you’re serious about building brands that stay top of mind—and top of wallet—this episode will give you plenty to think about.Keywords included: brand physics, The Physics of Brand, brand value, power of branding, external brand perception, branding insights, brands evolving in the future.For more like this, subscribe to the Brand Master Academy—where strategy gets specific and the theory stays in the books.For more brand strategy resources and downloads visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/

15 Apr 43min

In this episode of the Brand Master Podcast, I sit down with Bill Kenny, CEO of Focus Lab, to uncover the secrets behind their bold, strategy-driven branding—and how they’ve built a reputation for turning brands into market leaders.👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/💡 Focus Lab by the Numbers:- $7.2B raised by clients- 16 unicorns- 24 acquisitionsBrand strategy that delivers real business impactInside This Episode:✅ The biggest mistakes agencies make in brand building✅ How to balance creative ambition with client constraints✅ Why branding is a long-term business investmentIf you want to learn high-level brand strategy from an agency that doesn’t just make brands look good—but drives real business growth—this episode is for you!🎧 Listen now and master the art of brand strategy!👉 Subscribe for more expert branding insights!🔔 Turn on notifications so you never miss an episode!#Branding #BrandStrategy #FocusLab #BillKenny #BrandMasterAcademy #Marketing #BrandBuilding

5 Mars 50min

In this episode of The Brand Master Podcast, we’re diving into how MilkPEP and GALE transformed milk from a declining household staple into a high-performance drink for athletes, runners, and even gamers. Brad Simms (CEO of GALE) and Yin Woon Rani (CEO of MilkPEP) reveal how they reversed a 15-year sales decline and made milk culturally relevant again. 👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/ MilkPEP’s strategy wasn’t about competing with dairy alternatives—it was about going head-to-head with sports drinks. Instead of pushing old narratives, they rebranded milk as a superior recovery drink backed by science and athlete endorsements. This conversation unpacks: ✅ How they connected milk to sports nutrition ✅ The role of Amanda Gorman’s storytelling in spreading the message ✅ Why their women-first marathon became a movement, not just an event ✅ How strategic brand partnerships amplified the impact If you’re looking to learn brand positioning, cultural relevance, and market differentiation, this episode is packed with real-world brand strategy insights.

3 Feb 37min

Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design with industry experts Rob Mayerson and Robin Goffman. This episode is a must-watch for anyone looking to refine their approach to branding with strategic frameworks and real-world applications. 👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/ In this discussion, Stephen, Rob, and Robin provide valuable perspectives on the necessity of structured processes in brand identity design, drawing from the updated version of Alina Wheeler's renowned book. Learn how to apply lessons from top brands and how to effectively design touch points to enhance the brand experience across various media. If you're aiming to enhance your brand identity strategies and understand the intricacies of designing with a systematic approach, this episode offers essential knowledge and expert insights. Make sure to subscribe for more deep dives into brand strategy with leading professionals in the field. For more brand strategy resources and downloads visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/

19 Sep 202438min

Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design with industry experts Rob Mayerson and Robin Goffman. 👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/ This episode is a must-watch for anyone looking to refine their approach to branding with strategic frameworks and real-world applications. In this discussion, Stephen, Rob, and Robin provide valuable perspectives on the necessity of structured processes in brand identity design, drawing from the updated version of Alina Wheeler's renowned book. Learn how to apply lessons from top brands and how to effectively design touch points to enhance the brand experience across various media. If you're aiming to enhance your brand identity strategies and understand the intricacies of designing with a systematic approach, this episode offers essential knowledge and expert insights. Make sure to subscribe for more deep dives into brand strategy with leading professionals in the field. For more brand strategy resources and downloads visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/

25 Apr 202443min

Welcome to this insightful episode where we dive deep into the world of marketing science with Professor Byron Sharp. Discover how brands grow and what marketers often overlook in their strategies. 👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/ In this episode, Professor Byron Sharp, Director of the Ehrenberg-Bass Institute for Marketing Science, shares his valuable insights on evidence-based marketing. We explore topics such as physical and mental availability to raise brand awareness, the role of the primitive brain in decision-making, and strategies for smaller brands to compete in busy markets. Learn about the importance of non-targeted marketing, differentiation, and how to effectively increase your customer base while considering market penetration. Discover the concept of category entry points and how to identify and exploit these moments for market entry. Don't miss this opportunity to learn from an influential marketing professor who follows the science and evidence for how to grow brands. Stay tuned for a comprehensive discussion on these critical aspects of marketing science! For more brand strategy resources and downloads visit ⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/

25 Apr 202448min

In this episode, we're diving into the secrets of building habit-forming products and brands with Nir Eyal. Discover how to create hooks and triggers that keep customers coming back and spending more. Learn from the author of "Hooked: How to Build Habit-Forming Products" as we explore strategies for embedding brands into customer habits, using rewards to boost engagement, and understanding that revenue is just a by-product of something much more important. 👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/ Key Points: > How brands can integrate into customer routines > The role of rewards in maintaining customer interest > Strategies for cutting through digital noise to reach consumers > Assisting customers in achieving their goals with your brand > Creating brand communications that are compelling but not overwhelming Nir Eyal also shares insights on: Staying focused in a world full of digital distractions The importance of setting clear goals for better focus and productivity Plus, get a sneak peek into what Nir Eyal has planned for 2024 and how you can stay connected with his work. Books Mentioned: "Hooked: How to Build Habit-Forming Products" "Indistractable: How to Control Your Attention" If you're interested in behavior design, habit formation, and creating products that customers can't put down, this video is a must-watch. Don't forget to like, subscribe, and hit the notification bell to stay updated with our latest content. For more brand strategy resources and downloads visit ⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/

27 Mars 202445min

In this episode of the Brand Master podcast, Marketing legend Seth Godin joins us to discuss Branding & Marketing in the age of AI. 👉 Learn more: ⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/ The fusion of artificial intelligence (AI) with branding and marketing is not just inevitable but essential for those looking to stay ahead. In this revelatory episode of the BrandMaster Podcast, we delve deep into the transformative power of AI and its unprecedented impact on the marketing landscape, as shared by the legendary Seth Godin, a luminary in branding and marketing. Discover how AI is reshaping the future of branding and marketing, as we engage in a thought-provoking conversation with Seth Godin. Learn why integrating AI into your daily marketing practices is non-negotiable for future success. For more insights on brand strategy and to connect with a community of dedicated brand strategists, visit BrandMasterAcademy.com. Stay tuned for upcoming episodes packed with practical, actionable advice on branding. Your reviews and thoughts are invaluable to us – they help us grow and continue providing greater value to our listeners. For more brand strategy resources and downloads visit ⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/

15 Feb 202442min