The Truth About Beauty Product Development with Maria Hatzistefanis

We’re getting into the not-so-glamorous details of building a beauty business with Maria Hatzistefanis, the founder & CEO of Rodial and Nip + Fab. We talk about contact manufacturing vs. white labeling, cost of goods, supply-chain issues, how to grow a brand without investors, and why there are so many celebrity lines. Plus: The surprising secret to creating a beauty product that goes viral. Whether you work in the industry, are thinking of starting a brand, or just want to know what happens behind the scenes, you’ll learn something new from this revealing interview.

• Episode recap with links: fatmascara.com/blog/maria-hatzistefanis
• Products mentioned in this episode: shopmy.us/collections/722776
• Sponsor links & discount codes: fatmascara.com/sponsors
• Private Facebook Group: Fat Mascara Raising a Wand
• TikTok & Instagram: @fatmascara, @jenn_edit, @jessicamatlin
• Submit a "Raise A Wand" product recommendation: email info@fatmascara.com or text us or leave a voicemail at 646-481-8182

Hosted on Acast. See acast.com/privacy for more information.