Eggsy on going viral during a pandemic

What do you do when you think your government isn't doing enough to protect you from the risk of COVID-19?

On this episode, I speak to Eggsy, a 22-year-old graphic design student. She noticed that her friends weren't following the UK Government advice on Social Distancing to prevent the spread of Coronavirus and wanted to do something. That something was the creation of a cartoon that explained the rationale behind the advice. The cartoon went viral.

You can see it for yourself here: https://youtu.be/6BhA9Kxd0mE

The techniques she deploys in the video are extremely engaging and illustrate an intuitive understanding of Behavioural Science. I wanted to understand what inspired Eggsy to produce the video, what the ideas behind the content were and to find out about what happened after she released it. We discussed all of those things...and a host of other things I wasn't expecting to talk about, but which were equally inspiring.

You can see more of Eggsy's work on YouTube (https://www.youtube.com/channel/UCfLYB890iZh-0ECMMZ0y56A) and Instagram (https://www.instagram.com/itsjusteggsy/).

For more on The Adulthood Academy, Eggsy's new project, which we discuss on the episode, visit https://www.instagram.com/theadulthoodacademy/ or http://www.theadulthoodacademy.com/