Episode 4: Choosing the Right Audience

Today we have another episode with Kai Davis as a co-host. We discuss the importance of the right audience for your products, our long-term product strategy, and the benefits of the "audience-first" approach. We dive into the history of my products one by one, breaking down all the mistakes.

• Jane's first book (flaky one-size-fits-all positioning): Mastering App Presentation
• Double Your Freelancing Clients by Brennan Dunn (he recommended to make a free course targeted at clients)
• Jane's free email course on managing designers (nailed the positioning this time): Coefficiency
• Jane's famous productized consulting service — monthly creative direction for software companies: Correlation
• Jane's training course for consultants: Client Onboard (a post-mortem screenshot)
• Kai's book that he wrapped up, killing a list of 500 people: Getting Started with Fancy Hands
• Authority by Nathan Barry (guides you through the actual writing process)
• 30x500 Academy by Amy Hoy and Alex Hillman (teaches you to find the product-market fit)
• Kai's new book: The Traffic Manual
• Jane's new book: The UI Audit