How to Build a Big Database of Customers (LIVE) [Business, mindset, entrepreneur, disruptors]
Disruptors7 Apr 2019

How to Build a Big Database of Customers (LIVE) [Business, mindset, entrepreneur, disruptors]

Building a large database of contacts, email addresses and followers can be one of the most daunting prospects in marketing. Live at a Marketing Masterclass Rob talks through how you can make the most of ‘Paid’ and ‘Organic’ advertising on social media and more. Learn how multiple streams of income are a fundamental of marketing, and why testing every single piece of content you put out there is key even before you spend any money. If you’re looking to take your database or list from 0 to a million subscribers listen here for how to do it. Key Takeaways Define what your list or database is? There are email opt-ins, but then there is podcast listeners, people in facebook groups, and more broadly LinkedIn followers and connections. There are lots of things that can be defined as subscribers. One of the fundamentals is that you need to have multiple streams of leads otherwise you can be more easily affected by external changes such as GDPR. It’s really important to have all the platforms set up. When you’re growing your database you can split them into ‘paid’ and ‘organic’. At some point you will have to go to paid advertising otherwise you will stop growing. As the platforms will own your subscriber's contact information make sure to ensure that you have as many of their contact information signed up in your own list, to avoid losing them when a platform changes or ends. On a rolling three month cycle, I will do an offer on LinkedIn to subscribe to my podcast. I will then carousel them across platforms. Over the course of a few months, every platform has been asked to join each of the other platforms. If you ask people to join some will, nag them to join some more will but the best way is to bribe them. I offered a marketing and KPI’s document for free and then I got more than 700 followers. If you create two or three ‘Lead Magnets’ and give them away for free in exchange for a subscription or review or alike you’ll get more followers. Most platforms will allow 1 in 10 of your posts to be seen by your followers. Sometimes a top fan will see five of your posts, whereas others will only see 2. So you have to post a lot of your content for more people to see. The consistency of your marketing and content. If you see someone good content, you’ll probably go and google them off your own back. That’s more powerful than asking them to follow you. When you do content marketing you’ll get a stronger subscriber and better lifetime value customer. Social media is a great place to test your paid adverts. I don’t want to upload a Facebook or Google ad with an untested one. I would test them in a Facebook group, in a community or in other peoples groups and only when it works I’ll pay for it as an advert. Then you do a small test on Facebook. You have to know how much you are willing to lose each month in testing ads. If you only have £50 then spend only £50. This will grow over a period of time. You should ideally do this before you start a launch campaign. You want to be doing lead generation across multiple platforms. The positives of this are that you can grow easier, it can be easier to test different client avatars and you’ll generate more leads. There are some negatives that you might get a feeling of overwhelming, and some of it will be wasted time. Test products and services, test language and copy in all your ads. As you test wider you can build more verticals, more micro niches. Have a goal to have all the testing you need to be done in 4-8 weeks before your launch. If you link away from a particular platform your reach will be decreased. If you pay for an add it will have a large reach on Facebook because you’re paying for it. But each of these platforms will have a lower reach if you link to another platform as they want people to stay on their platform. Use innovative methods to link off to another platform. Best Moments ‘One of the fundamentals of marketing is that you need multiple streams of leads.’ ‘Each individual platform other than an email opt-in owns your follower.’ ‘Leverage your existing followers to build that database.’ ‘Lead are documents or things of perceived value that you are willing to give away for a subscriber.’ ‘Product magnet are products that you’re willing to give away in exchange for a subscriber.’ ‘These platforms will only show your content to 1 in 10 of your followers.’ ‘The consistency of your content marketing is key.’ ‘There is an argument that you need to be doing 3 pieces of content each day.’ ‘What amount of money would you be happy to lose every month?’ ‘If you only have a £50 budget then spend £50 on paid advertising.’ ‘On a low budget, it works to get in there yourself and work it out not an agency.’ ‘Test products and services, test language and copy in all your ads.’ ‘As you test wider you can build more verticals, more micro niches.’ ‘It’s important to reinvest profits into marketing, staff, and leaving some in the company as cash.’ ‘Make sure that if you are in a magazine include ‘If you write 3,000 articles and get them up there with rich keywords you’ll get it shared.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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The Beast Unleashed - How Eddie Hall Risked Death to Conquer the World

The Beast Unleashed - How Eddie Hall Risked Death to Conquer the World

Go behind the scenes with the strongest man in history as he reveals the terrifying mental and physical toll of his legendary 500kg deadlift.  From near-death experiences to the "dark place" required to break records, Eddie Hall shares the raw, unfiltered truth about what it takes to become a global icon of strength. BEST MOMENTS "I remember pulling the 500 kilo and my eyeballs were coming out of my sockets... I was literally dying." "To be the best in the world, you have to be willing to go to a place that 99% of people aren't even aware exists." "The pressure doesn't just come from the weights; it comes from the fear of being average." Exclusive community & resources:   For more EXCLUSIVE & unfiltered content to make, manage & multiply more money, join our private online education platform: Money.School →⁠ ⁠⁠https://money.school⁠   And if you’d like to meet 7 & 8 figure entrepreneurs, & scale to 6, 7 or 8 figures in your business or personal income, join us at our in-person Money Maker Summit Event (including EXCLUSIVE millionaire guests/masterminds sessions)  →⁠ ⁠⁠https://robmoore.live/mms⁠  🔗 CONNECT WITH ROB  📸 Facebook: ⁠https://www.facebook.com/robmooreprogressive/?locale=en_GB⁠  📸 Instagram:⁠  ⁠⁠https://www.instagram.com/robmooreprogressive/⁠  👨‍💻 Linkedin:⁠ ⁠⁠https://www.linkedin.com/in/robmoore1979?originalSubdomain=uk⁠  🌍 Website: ⁠https://robmoore.com/⁠  🎙 A NOTE FOR THE #DISRUPTORS:      The world is on the edge of a revolution. Wealth, power & information are being disrupted.  Mainstream media is dying. Your freedom is being challenged. Your money is being debased. #Disruptors & Rob Moore asks the questions others dare not to ask. Disruptive & diverse guests speak out on topical world issues & their areas of success & influence. As the world has changed, Disruptors has evolved to diverse global movers, shakers & change makers who stand out & speak up.  Want to start your own podcast? Get in touch -  Disruptive Media. ⁠⁠https://disruptivemedia.co.uk/⁠ If you don’t risk anything, you risk everything.

29 Dec 20251h 20min

Ant Middleton's Emergency Plan to Stop Civil War & Take Back London

Ant Middleton's Emergency Plan to Stop Civil War & Take Back London

Former Special Forces soldier Ant Middleton delivers a shocking exposé on why London is "out of control" and spiralling into a state of "anger and violence" due to the national identity crisis.  He reveals why "woke bullshit" has compromised the police, why he is running for Mayor of London, and how he plans to implement "zero tolerance policies" to protect citizens and reclaim the capital as a thriving, tech, economic, safety hub BEST MOMENTS "London and the UK is out of control." "The suppression of one's identity... what does that create? It creates confusion, frustration, anger, and then violence." "If we gave a certain order, all hell would erupt in the UK. The troops are aligned. The armies are behind certain people." Exclusive community & resources:   For more EXCLUSIVE & unfiltered content to make, manage & multiply more money, join our private online education platform: Money.School →⁠ ⁠⁠https://money.school⁠   And if you’d like to meet 7 & 8 figure entrepreneurs, & scale to 6, 7 or 8 figures in your business or personal income, join us at our in-person Money Maker Summit Event (including EXCLUSIVE millionaire guests/masterminds sessions)  →⁠ ⁠⁠https://robmoore.live/mms⁠  🔗 CONNECT WITH ROB  📸 Facebook: ⁠https://www.facebook.com/robmooreprogressive/?locale=en_GB⁠  📸 Instagram:⁠  ⁠⁠https://www.instagram.com/robmooreprogressive/⁠  👨‍💻 Linkedin:⁠ ⁠⁠https://www.linkedin.com/in/robmoore1979?originalSubdomain=uk⁠  🌍 Website: ⁠https://robmoore.com/⁠  🎙 A NOTE FOR THE #DISRUPTORS:      The world is on the edge of a revolution. Wealth, power & information are being disrupted.  Mainstream media is dying. Your freedom is being challenged. Your money is being debased. #Disruptors & Rob Moore asks the questions others dare not to ask. Disruptive & diverse guests speak out on topical world issues & their areas of success & influence. As the world has changed, Disruptors has evolved to diverse global movers, shakers & change makers who stand out & speak up.  Want to start your own podcast? Get in touch -  Disruptive Media. ⁠⁠https://disruptivemedia.co.uk/⁠ If you don’t risk anything, you risk everything.

22 Dec 20251h 41min

Lucy Connolly Exposes Truth Behind Her Tweet, Prison Life & Broken UK Justice System

Lucy Connolly Exposes Truth Behind Her Tweet, Prison Life & Broken UK Justice System

A controversial social media post led to a shocking 31-month prison sentence for Lucy Connolly.  In this shocking show, hear Lucy’s unfiltered story, including how the legal system allegedly ignored evidence, her time in a women's prison, and why she believes she was unjustly targeted in a politically charged environment.  Lucy reveals ALL about the devastating personal cost of her conviction and her fight for free speech BEST MOMENTS "I was on Mappa Level 3. That's what they put terrorists and rapists on." "I went from being someone that nobody knew, to somebody that everybody seemed to know." "He told me I'd get tagged. I'd be out by Christmas... I got 31 months in total. Four years for a tweet." Exclusive community & resources:   For more EXCLUSIVE & unfiltered content to make, manage & multiply more money, join our private online education platform: Money.School →   And if you’d like to meet 7 & 8 figure entrepreneurs, & scale to 6, 7 or 8 figures in your business or personal income, join us at our in-person Money Maker Summit Event (including EXCLUSIVE millionaire guests/masterminds sessions)  →  🔗 CONNECT WITH ROB  📸 Facebook:   📸 Instagram:  👨‍💻 Linkedin:  🌍 Website:   🎙 A NOTE FOR THE #DISRUPTORS:      The world is on the edge of a revolution. Wealth, power & information are being disrupted.  Mainstream media is dying. Your freedom is being challenged. Your money is being debased. #Disruptors & Rob Moore asks the questions others dare not to ask. Disruptive & diverse guests speak out on topical world issues & their areas of success & influence. As the world has changed, Disruptors has evolved to diverse global movers, shakers & change makers who stand out & speak up.  Want to start your own podcast? Get in touch -  Disruptive Media.  If you don’t risk anything, you risk everything.

15 Dec 20251h

Jeremy Hunt Unpacks Labour's Welfare Catastrophe and the True Cost of Neglecting the NHS

Jeremy Hunt Unpacks Labour's Welfare Catastrophe and the True Cost of Neglecting the NHS

Rob Moore sits down with the UK's longest-serving Health Secretary, Jeremy Hunt, for an unfiltered discussion on the state of the economy post-budget. He breaks down the £70 billion tax grab, revealing the urgent need for £47 billion in welfare reform, why running the NHS is "far harder" than running a major company, and the shocking structural problems hindering economic growth. BEST MOMENTS "If we got the benefits bill down to where it was before the pandemic, that's £47 billion less a year." "Running a hospital in Britain is far harder than running a FTSE company... I've seen it from the inside; there is a structural problem." "The more this Parliament goes on, the more the country is worried about the economy, and then they start thinking, 'Who do I actually trust when it comes to the economy?'" Exclusive community & resources:   For more EXCLUSIVE & unfiltered content to make, manage & multiply more money, join our private online education platform: Money.School →⁠ ⁠⁠https://money.school⁠   And if you’d like to meet 7 & 8 figure entrepreneurs, & scale to 6, 7 or 8 figures in your business or personal income, join us at our in-person Money Maker Summit Event (including EXCLUSIVE millionaire guests/masterminds sessions)  →⁠ ⁠⁠https://robmoore.live/mms⁠  🔗 CONNECT WITH ROB  📸 Facebook: ⁠https://www.facebook.com/robmooreprogressive/?locale=en_GB⁠  📸 Instagram:⁠  ⁠⁠https://www.instagram.com/robmooreprogressive/⁠  👨‍💻 Linkedin:⁠ ⁠⁠https://www.linkedin.com/in/robmoore1979?originalSubdomain=uk⁠  🌍 Website: ⁠https://robmoore.com/⁠  🎙 A NOTE FOR THE #DISRUPTORS:      The world is on the edge of a revolution. Wealth, power & information are being disrupted.  Mainstream media is dying. Your freedom is being challenged. Your money is being debased. #Disruptors & Rob Moore asks the questions others dare not to ask. Disruptive & diverse guests speak out on topical world issues & their areas of success & influence. As the world has changed, Disruptors has evolved to diverse global movers, shakers & change makers who stand out & speak up.  Want to start your own podcast? Get in touch -  Disruptive Media. ⁠⁠https://disruptivemedia.co.uk/⁠ If you don’t risk anything, you risk everything.

5 Dec 202550min

Kwasi Kwarteng On Frozen Britain - The Sinister Tax Grab and The Crushing of the UK Middle Class

Kwasi Kwarteng On Frozen Britain - The Sinister Tax Grab and The Crushing of the UK Middle Class

Kwasi Kwarteng joins Rob for a brutal, unfiltered emergency budget analysis, comparing the current UK financial crisis to the chaotic 1970s. They expose the truth behind the £70 billion tax hike, why the welfare state is now unaffordable, and how "fiscal drag" is pulling millions of middle-class workers into the highest tax brackets.  Kwasi also shares his unfiltered biggest fears for the future and reveals why being a friend of the government is now the most expensive place to be… BEST MOMENTS "The dollar in 2020... is worth 25% more than it is today... that's 5% depreciation every year." "The really rich can go off and do whatever they want, but the middle stratum of society... that's where most of the taxes are earned and are extracted." "I said, 'If the left get in in 2029... that is a big... people have to ask serious questions,' because they could do a lot of damage." Exclusive community & resources:   For more EXCLUSIVE & unfiltered content to make, manage & multiply more money, join our private online education platform: Money.School →⁠ ⁠⁠https://money.school⁠   And if you’d like to meet 7 & 8 figure entrepreneurs, & scale to 6, 7 or 8 figures in your business or personal income, join us at our in-person Money Maker Summit Event (including EXCLUSIVE millionaire guests/masterminds sessions)  →⁠ ⁠⁠https://robmoore.live/mms⁠  🔗 CONNECT WITH ROB  📸 Facebook: ⁠https://www.facebook.com/robmooreprogressive/?locale=en_GB⁠  📸 Instagram:⁠  ⁠⁠https://www.instagram.com/robmooreprogressive/⁠  👨‍💻 Linkedin:⁠ ⁠⁠https://www.linkedin.com/in/robmoore1979?originalSubdomain=uk⁠  🌍 Website: ⁠https://robmoore.com/⁠  🎙 A NOTE FOR THE #DISRUPTORS:      The world is on the edge of a revolution. Wealth, power & information are being disrupted.  Mainstream media is dying. Your freedom is being challenged. Your money is being debased. #Disruptors & Rob Moore asks the questions others dare not to ask. Disruptive & diverse guests speak out on topical world issues & their areas of success & influence. As the world has changed, Disruptors has evolved to diverse global movers, shakers & change makers who stand out & speak up.  Want to start your own podcast? Get in touch -  Disruptive Media. ⁠⁠https://disruptivemedia.co.uk/⁠ If you don’t risk anything, you risk everything.

4 Dec 20251h 1min

The Great Budget Betrayal: Ex-Chancellors Unpack Labour’s £70B Tax Grab and “Madness” Manifesto

The Great Budget Betrayal: Ex-Chancellors Unpack Labour’s £70B Tax Grab and “Madness” Manifesto

Two former UK Chancellors, Jeremy Hunt and Kwasi Kwarteng, deliver a brutal, unfiltered emergency analysis on Labour’s first two budgets.  They expose the truth behind the £70 billion tax hike, the controversial welfare policies, and why freezing housing taxes will "gum up" the top end of the market. Discover the shocking reasons this financial chaos is happening now and why the UK's global reputation is taking a hit! BEST MOMENTS "I was really giving Rachel Reeves and Keir Starmer the benefit of the doubt... I thought the basic philosophy was going to be pro-business. And I think yesterday, very sadly, growth was completely sacrificed." "The one thing that most worried me... was the extra bands of council tax on more expensive homes... it is going to gum up the top end of the property market." "They've got another three years of budgets. And do I think they're suddenly going to balance the books and not raise taxes? No, I don't" Exclusive community & resources:   For more EXCLUSIVE & unfiltered content to make, manage & multiply more money, join our private online education platform: Money.School →⁠ ⁠⁠https://money.school⁠   And if you’d like to meet 7 & 8 figure entrepreneurs, & scale to 6, 7 or 8 figures in your business or personal income, join us at our in-person Money Maker Summit Event (including EXCLUSIVE millionaire guests/masterminds sessions)  →⁠ ⁠⁠https://robmoore.live/mms⁠  🔗 CONNECT WITH ROB  📸 Facebook: ⁠https://www.facebook.com/robmooreprogressive/?locale=en_GB⁠  📸 Instagram:⁠  ⁠⁠https://www.instagram.com/robmooreprogressive/⁠  👨‍💻 Linkedin:⁠ ⁠⁠https://www.linkedin.com/in/robmoore1979?originalSubdomain=uk⁠  🌍 Website: ⁠https://robmoore.com/⁠  🎙 A NOTE FOR THE #DISRUPTORS:      The world is on the edge of a revolution. Wealth, power & information are being disrupted.  Mainstream media is dying. Your freedom is being challenged. Your money is being debased. #Disruptors & Rob Moore asks the questions others dare not to ask. Disruptive & diverse guests speak out on topical world issues & their areas of success & influence. As the world has changed, Disruptors has evolved to diverse global movers, shakers & change makers who stand out & speak up.  Want to start your own podcast? Get in touch -  Disruptive Media. ⁠⁠https://disruptivemedia.co.uk/⁠ If you don’t risk anything, you risk everything.

1 Dec 202539min

Dan Wootton On The State of the UK: Are We About To Lose Democracy and Free Speech?

Dan Wootton On The State of the UK: Are We About To Lose Democracy and Free Speech?

After being cancelled by mainstream media, Dan Wootton is now fiercely independent, and loving it! In this explosive conversation, Dan talks to Rob about the current state of the UK, highlighting concerns about rising crime, political instability, and the perceived threats posed by Islam and a lack of democratic representation.  Ready yourselves for a masterclass in free speech and the importance of addressing uncomfortable truths that mainstream media often overlook… BEST MOMENTS "I think we're in deep trouble. By me saying that, it doesn't mean that I'm not patriotic... but I actually think one of the biggest issues is people not talking about what's happening." "I think there's a huge subversion of democracy going on. We're seeing it with the fact that Slippery Starmer is literally cancelling local elections." "Digital ID is absolutely chilling... it is the start of a Chinese style social credit system being introduced into the back door into the United Kingdom." Exclusive community & resources:   For more EXCLUSIVE & unfiltered content to make, manage & multiply more money, join our private online education platform: Money.School →⁠ ⁠⁠https://money.school⁠   And if you’d like to meet 7 & 8 figure entrepreneurs, & scale to 6, 7 or 8 figures in your business or personal income, join us at our in-person Money Maker Summit Event (including EXCLUSIVE millionaire guests/masterminds sessions)  →⁠ ⁠⁠https://robmoore.live/mms⁠  🔗 CONNECT WITH ROB  📸 Facebook: ⁠https://www.facebook.com/robmooreprogressive/?locale=en_GB⁠  📸 Instagram:⁠  ⁠⁠https://www.instagram.com/robmooreprogressive/⁠  👨‍💻 Linkedin:⁠ ⁠⁠https://www.linkedin.com/in/robmoore1979?originalSubdomain=uk⁠  🌍 Website: ⁠https://robmoore.com/⁠  🎙 A NOTE FOR THE #DISRUPTORS:      The world is on the edge of a revolution. Wealth, power & information are being disrupted.  Mainstream media is dying. Your freedom is being challenged. Your money is being debased. #Disruptors & Rob Moore asks the questions others dare not to ask. Disruptive & diverse guests speak out on topical world issues & their areas of success & influence. As the world has changed, Disruptors has evolved to diverse global movers, shakers & change makers who stand out & speak up.  Want to start your own podcast? Get in touch -  Disruptive Media. ⁠⁠https://disruptivemedia.co.uk/⁠ If you don’t risk anything, you risk everything.

3 Nov 20251h 36min

Patrick Christys' Reckoning - Is Britain Sliding into a Socialist Police State?

Patrick Christys' Reckoning - Is Britain Sliding into a Socialist Police State?

Hold on tight for an explosive conversation as Patrick Christys unloads on the current state of the UK, arguing that the nation is in a "pretty dire" condition, suffering economically, socially, and culturally.  He drops a bombshell about public sector workers being alarmingly sympathetic to groups like Russia, China, and even Hamas, suggesting a rot at the core of the British state.  Patrick and Rob also dive into the "brain drain" of young, ambitious people fleeing the country due to punishing taxes and a political class out of touch with the public, sparking a fierce debate on whether to stay and fight or leave… BEST MOMENTS "The rot there is right at the core of the kind of British state. And that is a big, big problem." "Is it all part of a plan to make us all totally reliant on the state... And then bingo, we've got digital ID. Rock on, comrades." "The thing that the that the established media cannot handle is the main reason I think why they want to shut GB News down is because we can hold a mirror up now to their coverage." Exclusive community & resources:   For more EXCLUSIVE & unfiltered content to make, manage & multiply more money, join our private online education platform: Money.School →⁠ ⁠⁠https://money.school⁠   And if you’d like to meet 7 & 8 figure entrepreneurs, & scale to 6, 7 or 8 figures in your business or personal income, join us at our in-person Money Maker Summit Event (including EXCLUSIVE millionaire guests/masterminds sessions)  →⁠ ⁠⁠https://robmoore.live/mms⁠  🔗 CONNECT WITH ROB  📸 Facebook: ⁠https://www.facebook.com/robmooreprogressive/?locale=en_GB⁠  📸 Instagram:⁠  ⁠⁠https://www.instagram.com/robmooreprogressive/⁠  👨‍💻 Linkedin:⁠ ⁠⁠https://www.linkedin.com/in/robmoore1979?originalSubdomain=uk⁠  🌍 Website: ⁠https://robmoore.com/⁠  🎙 A NOTE FOR THE #DISRUPTORS:      The world is on the edge of a revolution. Wealth, power & information are being disrupted.  Mainstream media is dying. Your freedom is being challenged. Your money is being debased. #Disruptors & Rob Moore asks the questions others dare not to ask. Disruptive & diverse guests speak out on topical world issues & their areas of success & influence. As the world has changed, Disruptors has evolved to diverse global movers, shakers & change makers who stand out & speak up.  Want to start your own podcast? Get in touch -  Disruptive Media. ⁠⁠https://disruptivemedia.co.uk/⁠ If you don’t risk anything, you risk everything.

27 Okt 20251h 29min

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