71. How to Use AI for Prospecting with IT Leaders in Enterprise Accounts - Benyamin Holley, Enterprise SDR at Lightyear, and Founder at Lazy Sales

In this episode, we'll discuss how to use AI to:

• Score and prioritize accounts.
• Research accounts.
• Prospect.

Benyamin Holley is an Enterprise SDR at Lightyear, and Founder of Lazy Sales

Benyamin is building a true enterprise outbound motion from the ground up. Helping refine targeting, messaging, processes and tooling. He booked meetings with 2 of the F500 so far. In Q1 '24 - #1 in outbound sales accepted meetings.

Connect with Benyamin on LinkedIn

https://www.linkedin.com/in/benyaminholley/

If you want to work with Benyamin, check his website: lazysales.xyz

Here’s a bit more info about Benyamin's accounts and buyer personas:

• Segment: Enterprise, Fortune 500

• Personas: IT leaders

• Industries: All

• Market: North America

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Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Chapters

(00:00) Enterprise Prospecting

(02:24) Building Outbound Motion Challenges

(07:18) Targeting and Messaging Strategies

(09:39) AI for Lead Scoring

(12:01) Account Prioritization Techniques

(16:49) Email Personalization and Validation

(24:08) Prospecting Tools and Final Thoughts