165: Marketing Guru Neil Patel on Why Building a Personal Brand Was His Biggest Mistake

165: Marketing Guru Neil Patel on Why Building a Personal Brand Was His Biggest Mistake

After 16 years in the game, Patel has established himself as one of the most prolific marketers in the world. Hundreds of thousands of entrepreneurs eagerly await his latest blog post, video, or product. And yet, Patel says, more than anything, he deeply regrets building a personal brand. Pretty shocking, considering the majority of Patel's businesses have been built off the back of his personal brand and status as an influencer. "If I had to do it all over again I wouldn't build a personal brand, it was the biggest mistake of my career. I built a personal brand by accident," Patel says. For all the benefits and advantages Patel's personal brand has brought him, he also feels that it's seriously held him back in other areas he wants to pursue. While it's brought him more clients as a consultant, that very same notoriety has made it difficult for him to even build businesses without encountering problems. But, like any other entrepreneur, Patel isn't stuck on what might have been. He's here to talk with us about what he's doing now, and how he manages to wield the double-edged sword of having millions of people recognize his name as an entrepreneur and a marketer. In this episode you'll learn: Simple marketing hacks that anyone can use right now Why building a personal brand can hold you back as much as it can provide opportunities for success A behind-the-scenes look at what Patel is working on right now and his past businesses The astoundingly simple way to create content that drive you traffic, qualify leads, and boost your SEO What most people get wrong about content marketing according to Patel & so much more!

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630: (Solo) How to Find People Who Actually Care About Your Business

630: (Solo) How to Find People Who Actually Care About Your Business

Most founders are desperate to hire — but they're asking the wrong question. It's not "How do I find great people?" It's "How do I find people who care as much as I need them to?" Here's the truth:...

9 Feb 10min

629: $50K to $300M+: How Two L'Oréal Employees Built Glow Recipe | Sarah Lee

629: $50K to $300M+: How Two L'Oréal Employees Built Glow Recipe | Sarah Lee

Sarah Lee went from cold-emailing 700 journalists by hand and sleeping two hours a night to building Glow Recipe into a nine-figure global skincare brand inside Sephora. And she did it without raising...

5 Feb 59min

628: (Solo) The Content Playbook I Wish I Had When I Started

628: (Solo) The Content Playbook I Wish I Had When I Started

If you’re staring at an empty Instagram feed, TikTok account, or LinkedIn page thinking, “What the hell do I even post?”, this episode is for you. Every early-stage founder hits this wall — and most s...

3 Feb 10min

627: How Lia Georgantis Built an Iconic Aussie Fashion Brand in Just 5 Years

627: How Lia Georgantis Built an Iconic Aussie Fashion Brand in Just 5 Years

Lia Georgantis took over a multi-brand fashion boutique with no business experience, lost most of her suppliers overnight, then rebuilt it into one of Australia’s most recognisable fashion brands by...

29 Jan 56min

626: (Solo) Work Life Balance Is an Illusion. Here’s What Works Instead

626: (Solo) Work Life Balance Is an Illusion. Here’s What Works Instead

Most founders won’t say this out loud… work-life balance doesn’t really exist. At least not in the early years. I didn’t want balance — I was obsessed. I worked until 5 a.m., skipped sleep, skipped ho...

27 Jan 10min

625: From $70M in Debt to $1B Amazon Deal in 45 Days | Jamie Siminoff

625: From $70M in Debt to $1B Amazon Deal in 45 Days | Jamie Siminoff

One billion dollars. That’s what today’s guest built — after being rejected on Shark Tank, nearly going bankrupt multiple times, and spending millions before making a single sale. In this video, Jam...

22 Jan 53min

624: (Solo) How to Create More Than You Consume (Without Burning Out)

624: (Solo) How to Create More Than You Consume (Without Burning Out)

Most founders drown in content — YouTube, TikTok, newsletters, podcasts — but they rarely create anything themselves. And here’s the problem: consumption doesn’t build businesses; creation does. In...

20 Jan 9min

623: $500K in Debt, 5 Maxed Credit Cards — How Jordan Harper Built an 8-Figure Brand in Year One

623: $500K in Debt, 5 Maxed Credit Cards — How Jordan Harper Built an 8-Figure Brand in Year One

Jordan Harper built an eight-figure skincare brand in its first year by maxing out five credit cards while already $500,000 in debt — and never raised a single dollar from investors. In this inter...

15 Jan 53min

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