How to run an ad agency - Ian Millner
Uncensored CMO16 Dec 2019

How to run an ad agency - Ian Millner

Ian Millner is global CEO and co-founder of iris one of the most successful independent agencies in the UK. He set the agency up 20 years ago as a partnership with his co-founders and it now boasts some of the world’s most famous brands such as Samsung and Adidas. A genuine multi-disciplinary agency with offices around the World iris have successfully moved with the times.

In this episode

  • Why agencies get the clients they deserve
  • The importance of genuine diversity and how it contributes to innovation
  • Why a good pitcher does not always make a good partner
  • Finding sources of unfair advantage
  • When clients make things they wouldn’t buy from an agency
  • Why Ian can’t stand Ad industry awards
  • When it makes sense to in-house your agency and out-source your agency
  • Why Campaign should apologise for backing down on the Nigel Farage front cover
  • The importance of creating cultural assets in today's social media driven age
  • Ian reveals his plans to write a book about unspoken social behaviour

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Ian Millner

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